AgroFresh launches FreshCloud platform

Aug. 20, 2018
Monitor produce quality through the supply chain with the FreshCloud platform from AgroFresh.

AgroFresh Solutions Inc has officially launched its FreshCloud platform, a data-backed, insights-driven solution for monitoring produce quality through the supply chain.

With a decades-long history of innovation and scientific know-how in fruit and vegetable freshness, AgroFresh’s insights and expertise now add new technology to predict produce freshness, quality and optimal consumption timing.

As part of this initiative, AgroFresh recently acquired Verigo, an Internet of Things (IoT) company offering end-to-end visibility and management of cold-chain logistics and adding proprietary technologies to AgroFresh’s portfolio.

The acquisition is the first step in tangibly delivering on AgroFresh’s commitment to increase consumable produce and reduce food waste. FreshCloud is fueled by real-time predictive data insights that improve efficiency in the delivery of produce to consumers worldwide.

AgroFresh’s acquisition of Verigo strengthens the company’s role as a provider of intelligent and innovative solutions across the fresh produce value chain. Verigo’s technology now forms the foundation of FreshCloud Transit Insights. The acquisition contributed to a revamp of AgroFresh’s AdvanStore offering, now called FreshCloud Storage Insights. Previously, AgroFresh’s SmartFresh customers had limited access to storage room data. Now they have a more sophisticated delivery and mobile interface for real-time availability of data.

FreshCloud Predictive Screening, another innovation that will be part of the FreshCloud platform, predicts the risk of disorder development during storage by analyzing gene expression at commercial harvest, resulting in more informed storage management decisions.

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