Chr Robinson Fresh Blog

C.H. Robinson debuts consumer brand

Jan. 22, 2021
Leader in transporting fresh produce rolls out variety of Robinson Fresh branded fruits, vegetables nationwide

Robinson Fresh, a division of C.H. Robinson, now is offering fresh produce under its own name for the first time in the company’s 115-year history.

Retailers can continue to offer quality market, which they’ve depended on Robinson Fresh to provide since 1905, along with unparalleled supply chain capabilities. Now, shoppers also can get to know the brand behind the produce they love and feel confident they’re receiving the best with the Robinson Fresh logo, the company said.

“We are excited to have shoppers associate our brand with the high-quality fresh produce we have provided for years,” said Michael Castagnetto, president of Robinson Fresh. “We will continue to provide our retail and foodservice customers fresh produce, ideas and solutions to help their businesses both today and tomorrow, no matter what challenges they face. We are working to help consumers feed their families’ healthy lifestyles by offering the best in fresh for endless possibilities in creating nourishing meals.”

Robinson Fresh was the foundation behind the creation of C.H. Robinson. Working with growers in 35 countries and serving 50 of the 75 largest North American food retailers as customers, the company has built a legacy as one of the largest produce providers in the world.

“As our retail customers know, we go beyond providing fresh produce for their stores and e-commerce platforms,” Castagnetto said. “We combine a fresh, high-quality product with consumer and category insights, as well as a global suite of services and best-in class talent to support their company’s success. As we extend our brand from behind-the-scenes to the package, we continue our commitment to be the people our customers and consumers can rely on for the best produce on the market.”

This recent change includes an update to the company’s logo, as well as new packaging for fruits and vegetables across the produce department that will now reflect the Robinson Fresh brand. Consumers will start to see fresh produce items in the Robinson Fresh brand like mini peppers, jalapenos, kale and mixed greens in stores as early as this week.

The company said it plans to roll out more products in the coming year, and its current products can be found at retail and foodservice providers across the world.

Visit robinsonfresh.com for more information.

About the Author

Commercial Vehicle Staff

Sponsored Recommendations

Reducing CSA Violations & Increasing Safety With Advanced Trailer Telematics

Keep the roads safer with advanced trailer telematics. In this whitepaper, see how you can gain insights that lead to increased safety and reduced roadside incidents—keeping drivers...

80% Fewer Towable Accidents - 10 Key Strategies

After installing grille guards on all of their Class 8 trucks, a major Midwest fleet reported they had reduced their number of towable accidents by 80% post installation – including...

Proactive Fleet Safety: A Guide to Improved Efficiency and Profitability

Each year, carriers lose around 32.6 billion vehicle hours as a result of weather-related congestion. Discover how to shift from reactive to proactive, improve efficiency, and...

Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry at our April 16th webinar, where experts will share insights on competitive pay...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!