1920 Coldchain Small Truck Metadots

Webfleet intros cold chain telematics solution

June 9, 2023
Webfleet Cold Chain provides real-time, single-platform monitoring for all refrigerated trucks, vans, and trailers, helping fleets safeguard temperature-sensitive products.

Webfleet, Bridgestone’s fleet management solution, recently introduced Webfleet Cold Chain, a real-time, single-platform monitoring solution that helps temperature-controlled fleets maintain cargo quality and safety, which is key to avoiding extra costs from damaged goods or compliance issues.

Refrigerated cargo must be transported under a certain temperature range. Unsteady temperatures can damage goods like medicines, foods, and electronics. And maintaining temperature consistency also is about public safety because faulty temperatures can give rise to foodborne illnesses, the company maintained.

Delivering goods at incorrect temperatures can lead to rejected loads, as well as financial and reputational losses for a transport company, so fleet managers must act fast to resolve potential issues. But without visibility on their cargo, they won’t know if a temperature slips out of range or a driver sets the wrong temperature.

That’s where Webfleet Cold Chain comes in, the company said.

With Webfleet Cold Chain, fleet managers can monitor, control, and record temperature conditions across refrigerated assets in real time. As a result, fleet operators and drivers can react quickly to adverse temperature events and reduce the risk of spoiled goods. Real-time insights enable drivers to provide proof of temperature consistency upon delivery.

“We’re proud to help transport fleets protect goods, prevent costs, and satisfy their customers,” Taco van der Leij, vice president of Webfleet Europe, said in a news release. “Webfleet Cold Chain provides temperature-controlled fleets with the tools and insights they need to thrive. Our solution makes meeting increased regulations and standards much easier—and all from a single platform.”

Webfleet’s cold chain solution can support any refrigerated fleet. It’s suitable for semi-trailers, rigid-body trucks, and delivery vans, as long as these vehicles are equipped with refrigeration devices and utilized to keep cargo at correct temperatures.

Webfleet Cold Chain will be available in both European and international markets where Webfleet provides services, the company said.

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