Canadian reefer carrier selects Isaac telematics

Eassons Transport, a Canadian refrigerated transportation specialist, recently selected Isaac Instruments’ data-driven electronic logging device (ELD) and telematics platform for its 300-truck fleet.

William Easson founded the carrier in 1945 in Kentville, Nova Scotia, to haul apples to local markets. The fleet now boasts 320 company drivers and eight terminals delivering agricultural and temperature-controlled goods across Canada and the United States. Will Easson, William’s grandson and Eassons director of process improvement, said the company picked Isaac because they’ve grown increasingly frustrated with their legacy telematics provider’s inability to deliver “reliable, accurate, and timely” data.

For example, Eassons uses engine idling reports as a key piece of its overall performance bonus program for drivers. However, more drivers were questioning their idling results, creating a sense of doubt and confusion. “It’s difficult to have a data-based conversation when you don’t have that trust,” Easson said in a news release.

“It calls the entire program into question without a reliable source of trustworthy data.”

Combined with growing complaints about the reliability and in-cab experience of the existing system, Eassons set out to find a new telematics partner to help “future-proof” operations with driver input. After an extensive research process, Isaac emerged as the “easiest to use,” allowing drivers to “simply log in and go to work.”

“It’s an honor for Isaac to be selected by a trucking fleet like Eassons Transport, with such a long and respected history,”  said Jacques DeLarochelliere, Isaac CEO and co-founder. “As Eassons approaches its 80th anniversary, we are excited to help them set the course for many more successful decades to come.”

Easson, who said he expects full implementation to be completed before the end of the year, added that Isaac’s integration with TruckMate was a key factor in the decision. This third-party integration is one of “dozens” that make up Isaac’s Open Platform, which allows fleets to take advantage of additional safety and efficiency technologies.

The company also is looking forward to using the Isaac Coach, which delivers real-time performance feedback to drivers, helping fleets burn less fuel and reduce the chance of a highway accident or other critical safety event. “It’s the only product we found that offers the driver a live preview of how they are doing behind the wheel,” Easson said.

“We see a truckload of value in giving that real-time feedback to the driver.”