Halvor Lines, a family-owned company that serves some of the largest food and beverage distributors in North America, recently took a “data-driven” leap forward by partnering with Optimal Dynamics to automate and optimize freight decisions.
As freight market conditions remain challenging—marked by falling rates, rising costs, and persistent uncertainty—Halvor Lines was seeking a way to drive efficiency and maximize profitability through new technology. “We found that the market wasn’t going to give us what we needed,” Carl Svendsen, Halvor Lines chief strategy officer, said in a news release. “[So] we decided to actively source new ways of operating to produce our desired results.”
With four distinct business units, including reefer and dry van, Halvor Lines needed a solution capable of automating complex load acceptance and dispatch decisions at scale. And a rigorous proof-of-value process with Optimal Dynamics demonstrated the potential for significant efficiency, utilization, and revenue gains.
“We had the proof we needed to see that this technology was a game changer—and that every day we waited meant dollars wasted,” Svendsen asserted.
A phased approach to AI-driven change
Successful enterprise technology implementations demand a structured rollout and a strategic approach to change management. To ensure seamless adoption, Halvor Lines worked closely with Optimal Dynamics to align executive and division-level leadership, provide comprehensive end-user training, and maintain data quality assurance, the company reported.
A key part of this strategy was identifying internal champions who help drive engagement and reinforce best practices.
Just weeks after going live, the team had significantly scaled adoption, with users leveraging the platform’s recommendations to optimize decision-making in alignment with the company’s network capacity, efficiency goals, and operational constraints. Strong early momentum reflects not only the power of Optimal Dynamics’ technology, but also Halvor Lines’ commitment to innovation, proactive leadership, and structured change management.
“Implementing transformational change in a complex network like Halvor Lines requires more than just technology—it takes a true partnership,” Optimal Dynamics CEO Daniel Powell said. “From leadership alignment to change management and training, our teams are working hand-in-hand to ensure long-term success.
“We are excited to see Halvor Lines quickly achieving results, and we look forward to driving sustained value together.”
