Maximizing refrigerated fleet ROI with proactive maintenance

Downtime is one of the biggest factors in a truck’s ROI—and proactive maintenance can help keep equipment on the road longer.
Aug. 4, 2025
8 min read

Key Highlights

  • Reducing downtime is crucial, as it impacts driver satisfaction, earnings, and overall fleet costs, making predictive maintenance essential.
  • Strong vendor relationships and reliable warranties help fleets access quality support and protect resale value, but understanding warranty limitations is key.
  • Proactive practices like regular belt, battery, and alignment checks can prevent costly breakdowns and extend component lifespan.
  • Investing in predictive maintenance requires upfront costs but offers long-term savings, especially for long-haul reefer operations with fewer shop visits.
  • Fleets can optimize expenses by analyzing maintenance data, becoming single-brand operators, and syncing service intervals to reduce multiple shop visits.

With the economy as volatile as it has been the past few months and the costs of operating a truck continuing to rise, reefer fleets need to be able to maximize their return on investment (ROI) for every truck. At the TCA Refrigerated meeting from July 16-18 at the Hotel Polaris in Colorado Springs, fleet experts noted that one of the keys to doing so is predictive maintenance.

Before delving into how reefer fleets can streamline their maintenance processes, it’s first important to know how to track your ROI. After all, if you can’t measure something, how can you know what needs to be changed and by how much? For Drew Martin, director of Leasing at Prime, Inc., tracking and managing your fleet’s ROI comes down to three main points: reducing downtime, growing vendor relationships, and having reliable warranties. Of those, the first is probably the costliest, he noted.

“[Downtime is hidden because] there’s so much more cost to downtime than just a truck being down: driver turnover, lost earnings, hotel [spending],” Martin said. “You can have the greatest warranty on a truck possible and have no repair cost. But with hours-of-service regulations out there, downtime is just a killer in the industry.”

Vendor relationships have their place in maximizing ROI, too, as how and when you can get a truck serviced, and with how much parts and diagnostic support is key to reducing its downtime. This means that fleets need to not only trust their vendors to provide them with a quality asset, but knowing that they’ll support them after the sale, too.

“Sometimes it's not so much what you buy, but where you buy it from,” Martin emphasized.

Finally, warranty plays a critical role in maximizing ROI because of how it impacts a truck’s resale value. This is especially true for some of the more complex systems on a truck, like the aftertreatment. This can be tricky, though, since OEMs and parts manufacturers tend to avoid paying for warranty work if the component isn’t broken, even if it’s showing signs that it won’t be working soon, Martin cautioned.

“Right now, if you’re buying a lot of warranty on the trucks and expecting it to be covered, it’s been a fight, because the goal of warranty is pretty much to confuse you and deny it,” he added.

See also: Prime wins Ryder Refrigerated Carrier award

This is where technology and predictive maintenance can help ease frustration for refrigerated fleets, by helping provide more information about a component that isn’t working and helping them avoid a breakdown before it happens.

Using predictive maintenance to decrease downtime

Predictive and proactive maintenance together can help increase a truck’s ROI by keeping components in fighting shape for longer. For example, Trevor Kurtz, general manager and owner of Brian Kurtz Trucking, employes proactive maintenance practices to his fleet’s belts, starters, and batteries, “a lot of it every fall before the weather sweeps in.”

This practice, especially with batteries, can increase ROI even more by allowing Brian Kurtz Trucking to reuse batteries somewhere else.

The carrier also “changes air bags religiously at four years,” Kurtz added. “There’s no option but to change them—we’ve had way too many issues with Year 4, Year 5.”

And to add to the savings, the company does a lot of its own maintenance in-house, including PEIs, dielectric greasing, and alignments. Fleet managers also check the vehicles themselves when they’re fresh from a dealership.

“I don’t think we’ve been delivered a truck or trailer in the last three years that hasn’t been out of alignment,” Kurz commented. “Our standard practice now for our service is guys spend two hours on the trailer with a descaler, and they clean all the towings.”

Additionally, Kurtz’s techs inspect all the rotors, look for rust, and check the ABS plugs for corrosion. They also add longer ABS cables to provide fewer entry points for rust. Meanwhile, Prime’s Martin also has his technicians proactively replace starters and alternators.

“It’s been a long road, but it’s stopped a lot of on-the-road stuff,” Kurtz affirmed on their proactive maintenance practices. “It really has helped.”

The cost of proactive maintenance

Predictive maintenance helps increase ROI by avoiding breakdowns before they happen—as long as fleets abide by the warnings they get. If they don’t, they both reduce the ROI for the truck and may be saddled with new costs they weren’t anticipating.

“[A fleet’s mindset can be] we’ll do one more load, one more load, and then the tire blows,” said Perry Olson, CEO and owner of Fortune Transportation. “Now all of a sudden, you’ve got a perpetual problem that was a predicted problem.”

And this can be especially true when a fleet finds that a problem on one truck is mirrored across others, which suffer the same result when a fleet isn’t sure of the root cause.

See also: Fortune secures TCA’s top safety award

“We had a problem, we just didn’t figure it out fast enough,” Olson said. “You’ve got to get on top of the things that need to be done when they need to be done and then stick to your guns and get it done.”

And this not only results in repair costs for the fleet, but HR-related ones, too, when a driver gets fed up when his truck breaks down for the third time in two months.

“Driver satisfaction is big part of downtime,” Kurtz added. After all, even if he has more leeway on when he gets a truck fixed because he runs a wide variety of ranges, “that driver is going to be upset, especially being LTL.”

But the elephant in the trailer is that while proactive maintenance can help reduce a fleet’s costs in roadside downtime, it does take some investment. But especially for reefers going on long-haul trips with fewer trips to the shop in between, the investment is worth it—even if the fleet needs to be careful on managing when those shop stops happen.

“Those are decisions that need to be made, and they need to be managed,” Olson stated. “And there’s sometimes a little creativity to that.”

But these are decisions that even a smaller fleet can make. Kutz’s brother runs a shop that the fleet works with, and between him and Kurtz’s CFO, he keeps a careful eye on when they can afford the parts they’ll need. Sometimes this means buying parts before they’ll need them, but Kurtz noted that when opportunities arise, he tends to take them.

“We watch our cash flow, and then communicate with her on a regular basis,” Kurtz explained. “If there’s a deal out there and we can afford to swing it, we’ll grab them.”

Making maintenance more affordable

So if proactive maintenance presents such a strong opportunity for fleets, even with its cost, what can fleets do to leverage the benefits while reducing their expenses and increasing overall ROI?

For Prime, managers remain flexible and holistically analyze their fleet and maintenance data.

“One thing you do today might not be right tomorrow,” Martin advised. “So it’s really just staying on that analysis, of [looking for] savings.”

That includes monitoring expense changes over time and based on geography.

“It's kind of hard to wade through sometimes,” Martin admitted. “But data doesn’t lie.”

But to save time and money, reefer fleets can consider becoming single-brand operators, like Olson’s Fortune Transportation. He called the move a “necessity” as much as anything else.

“We’re in the middle of nowhere with corn fields and deserts, so in some cases, it’s 200 miles to the closest part,” Olson explained. Which is why using the same brands and trucks can be so helpful, because it allows the company to train their technicians the same way across every shop, and they see the same problems and can help each other out. Plus, that allows all the parts inventory to carry the same items, allowing for more buying in bulk as well as adaptation on the fly.

Syncing your service intervals can help here, too.

“We also want to pair stuff together, so if we’re in the shop, we’d rather do two or three things than have to come back multiple times with it,” Martin added. And asking for more help never goes awry, either.

“We really pushed a lot of the OEMs to try to help with that maintenance cost,” Martin said.

By applying proactive maintenance along with a careful eye toward expenses, fleet managers can increase the ROI for their trucks by minimizing costs and keeping trucks on the road.

About the Author

Alex Keenan

Alex Keenan has been associate editor for Endeavor's Commercial Vehicle Group, which includes FleetOwner magazine, since 2022. She has written on a variety of topics for the past several years and recently joined the transportation industry, reviewing content covering technician challenges and breaking industry news. She holds a bachelor's degree in English from Colorado State University in Fort Collins, Colorado. 

Sign up for our free eNewsletters

Voice Your Opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!