BATO announces increase in tire prices

Nov. 24, 2010
Bridgestone Americas Tire Operations (BATO) announced price increases in the United States across several of its divisions, including consumer replacement; consumer original equipment; truck and bus; agricultural; and off-road.

Bridgestone Americas Tire Operations (BATO) announced price increases in the United States across several of its divisions, including consumer replacement; consumer original equipment; truck and bus; agricultural; and off-road.

Effective Nov 1, 2010, Bridgestone, Firestone, and associate brand passenger, light-truck, medium-truck, bus, agricultural, and off-road tire prices will increase up to 8%.

“We continue to face a number of market pressures including increased costs for energy, transportation and raw materials, resulting in the need for this price increase,” said Eduardo Minardi, BATO chairman, chief executive officer, and president. “While we are always working to balance costs and deliver a premium package of value to our customers, we have reached a point where we must respond.”

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