RPCC changes name to reflect focus

July 1, 2008
Effective immediately, the Reusable Pallet & Container Coalition (RPCC) will become the Reusable Packaging Association (RPA). This transition is reflective

Effective immediately, the Reusable Pallet & Container Coalition (RPCC) will become the Reusable Packaging Association (RPA). This transition is reflective of the organization's focus on promoting reusable packaging as the preferred method for moving, storing, and handling product throughout the entire supply chain. The RPA is committed to educating the marketplace on the environmental, economic, and social value that reusable packaging adds at every point of the supply chain.

“The name change is indicative of our focus on the value and expansion of reusable packaging systems, rather than specific products like pallets and containers,” said Fred Heptinstall, RPA president.

During nearly a decade of existence, the association has grown to include collaboration among all supply chain partners, including distributors, retailers, educators, policymakers, and others with a commitment to the value and message of re-use. The association commissions research projects, conducts studies, publishes guidelines, and hosts industry events to educate the marketplace about the benefits of reusable packaging.

Moving forward, the RPA will leverage its collective voice of knowledge to advance the adoption of reusable packaging by clearly demonstrating supply chain efficiencies, environmental benefits, ergonomic improvements, and cost advantages to end users in all industries.

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