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Love's partnership gives TMAF forward momentum

May 12, 2014
Trucking Moves America Forward (TMAF) gained momentum with its first major partnership, announcing an agreement with Love’s Travel Stops, one of the nation’s largest family-owned and operated travel stops, recently.

Trucking Moves America Forward (TMAF) gained momentum with its first major partnership, announcing an agreement with Love’s Travel Stops, one of the nation’s largest family-owned and operated travel stops, recently. This came days after TMAF shared it had raised more than a half-a-million dollars since its March 2014 launch.
The partnership kicked off with the unveiling of a newly designed #38 Love’s Travel Stops car featuring the TMAF logo at Talladega Superspeedway recently. The paint scheme will be on the car, driven by David Gilliland, for eight races in the NASCAR Sprint Cup series. The partnership also includes additional promotion of the new industrywide campaign.
“Love’s is a vital player in the travel and trucking industries with the potential to reach millions of Americans with TMAF’s message,” said Kevin Burch, TMAF vice-chairman and president of Jet Express. “The goal of TMAF is to promote the benefits of the trucking industry and Love’s—as a family-owned company that cares about making a positive impact in their communities—can do just that by empowering and mobilizing TMAF supporters nationwide.”
TMAF, launched at the 2014 Mid-America Trucking Show, is an industrywide image and internal education initiative informing policymakers, motorists, and the public about the benefits of the trucking industry to help build a groundswell of political and grassroots support necessary to strengthen and grow the industry.
“Our partnership with TMAF represents our deep commitment to preserving one of the nation’s strongest industries,” said Jon Archard, director of fuel marketing at Love’s.”We, as members of the trucking industry, understand the inherent value of trucking and its community, and are proud to join a movement that will remind the nation why trucking is vital to our economy.”
For more information on the TMAF/Love’s Travel Stop Partnership, access www.truckingmovesamerica.com.
Founding members of the TMAF movement include: ACT1, Allison Transmission, American Trucking Associations (ATA), Bendix Commercial Vehicle Systems, Bridgestone Commercial Solutions, Bulldog Hiway Express, Castrol Heavy Duty Lubricants, Combined Transport Inc, Cummins Inc, Daimler Trucks North America, Dana Holding Corporation, Detroit Diesel Corp, Eaton Corp–Roadranger, GE Capital, Goodyear, Great West Casualty Company, Hahn Transportation Inc, Hendrickson, International, J J Keller & Associates Inc, Jet Express Inc, Kenworth Truck Co, Longistics, Love’s Travel Stops, Mack Trucks Inc, Meritor, Michelin, Motor Carrier Service Inc, Old Dominion Freight Lines, Omnitracs Inc, Owner-Operator Independent Drivers Association (OOIDA), Pegasus, Peterbilt Motors Co, Randall Reilly, Tennant Truck Lines, Tennessee Express Inc, TransTech, Truckload Carriers Association (TCA), TRW, and Volvo Trucks.
Love’s Travel Stops & Country Stores is headquartered in Oklahoma City OK, and remains entirely family-owned-and-operated. With more than 300 locations and 180 Love’s Truck Tire Care centers in 39 states, Love’s approximate growth rate is 20 stores per year. To learn more, go to www.loves.com.

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