Embark unveils self-driving truck transport technology

March 7, 2017
Embark, developer of self-driving technologies for commercial transportation, has unveiled its self-driving truck technology to the public.

Embark, developer of self-driving technologies for commercial transportation, has unveiled its self-driving truck technology to the public.

The company—which gained approval from the state of Nevada earlier this year to begin testing its truck on public roads—has created a technology that allows trucks to drive from exit to exit on the freeway without any human input.

Embark’s truck uses a combination of radars, cameras and depth sensors known as LiDARs to perceive the world around it. Millions of data points from these sensors are processed using a form of artificial intelligence known as Deep Neural Nets (or DNNs) that allow the truck to learn from its own experience—much like humans learn from practice.

“Analyzing terabyte upon terabyte of real-world data, Embark’s DNNs have learned how to see through glare, fog and darkness on their own,” said Alex Rodrigues, CEO and co-founder of Embark. “We’ve programmed them with a set of rules to help safely navigate most situations, how to safely learn from the unexpected, and how to apply that experience to new situations going forward.”

Professional truck drivers were at the forefront of the team’s mind when it first developed the technology. Embark’s truck is built specifically to handle long, simple stretches of freeway driving between cities, rather than all aspects of driving. At the city limit, Embark’s computerized truck hands off to a human driver, who navigates the city streets to the destination. A human driver will still touch every load, but with Embark they’re able to move more loads per day, handing off hundreds of miles of freeway driving to their robot partners.

According to Rodrigues, the idea for Embark came after blowing a tire on the Interstate and waiting four hours for the tow truck to arrive.

“Every single 18-wheeler that drove past had a sign on the back ‘Drivers Wanted.’ It was so clear there was a shortage of drivers,” he said. “The numbers back that up. The American Transportation Research Institute estimates there is currently a shortage of 100,000 truck drivers in the industry, which is poised to only get worse as baby boomer drivers—the bulk of the industry’s workforce—retire over the next decade. Embark’s goal is to increase productivity per driver and prevent the shortage from becoming a crisis.”

Rodrigues built his first autonomous robot at 13 years old. His robots have won international competitions, and one of his autonomous shuttles transported more than 1,000 passengers in demonstrations across California.

He started Embark by recruiting talent from technology leaders including SpaceX, StanfordAI and Audi’s self-driving team. The team is backed by a multi-million dollar investment led by Maven Ventures. Maven’s previous investment in self-driving technology, Cruise Automation, sold to GM for $1 billiion in 2016. Embark plans to quadruple its engineering team within the next year and aggressively expand its testing fleet to show its technology is ready for the nation’s highways.

For more information, access www.embarkdrive.com.

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