Vericool announced a $10 million packaging partnership recently with ButcherBox, a leading meat delivery service for sustainably raised grass-fed beef, free-range chicken, and heritage-bred pork.
ButcherBox customers in the western service region have begun receiving their direct-to-door packages of quality meats in the environmentally safe Vericooler I. The company plans to ship out of its eastern region operations in the near future.
Mike Salguero, founder and CEO of ButcherBox, said, “We first started shipping with EPS foam packaging, which is bad for the environment because EPS is nearly impossible to recycle. We then changed to another ‘green’ packaging option, but that product did not perform to our standards. Vericoolers work and they are sustainable, keeping our products cold from packaging to the moment that our customers open up their ButcherBox. Vericoolers go right into curbside recycling —and that is really important to us and to our customers.”
ButcherBox has claimed a prominent niche in the growing meat delivery market by sourcing meats raised without antibiotics or hormones and by supporting family farms nationwide. ButcherBox meats are frozen at the peak of freshness and then affordably shipped with dry ice in Vericooler I containers. While using Vericoolers, ButcherBox avoids sending 20 to 50 truckloads of EPS packaging each month to the landfill.
Proven to keep meats and other food products cold from packaging to receipt, the Vericooler I also reduces landfill waste. Made from post-consumer materials, the packaging is designed to minimize edge loss, which increases temperature control. The compostable insulation meets US ASTM D6400 and Home Compost standards. When the compostable insulation pillow is removed, the Vericooler can then be placed in curbside recycling.
The Vericooler replaces environmentally detrimental expanded polystyrene (EPS—also commonly referred to as Styrofoam), and other plastic/foam insulation and ineffective “green” solutions, like non-recyclable metalized bubble bags, which provide limited-to-no thermal protection.
To learn more, visit www.vericoolpackaging.com.
Access www.butcherbox.com for more information on ButcherBox.
