Great Dane has joined the Blockchain in Transport Alliance (BiTA), a coalition of industry leaders dedicated to the development of blockchain standards, education and solutions for the freight industry.
“As a transportation solutions leader, it is Great Dane’s mission to stay on the cutting edge of new technology and innovation,” said Dean Engelage, Great Dane’s president. “To accomplish this, we collaborate with industry stakeholders in both the transportation industry and other industries with which we share a vested interest in improving the future of goods mobility, which is why we are excited to join BiTA. As a member of this forward-thinking organization, we have the ability to stay up-to-date on the evolving open data standards, while also working to ensure that the framework for how this transformational technology will be utilized by the global transportation industry is inclusive of the trailer and truck body space.”
Great Dane will collaborate with the other members of BiTA—including shippers, third-party logistics providers, OEMs, and vendors—to help educate and guide the transportation industry toward successful implementation and adoption of blockchain technology. As the first trailer OEM to join BiTA as well as the only trailer OEM in the industry to have developed a data-driven integrated telematics solution for trailers, Great Dane will be able to provide insight into the data security and asset management needs of fleets.
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