Triton International Limited, a shipping container leasing and sales company, recently committed to supporting the international medical humanitarian organization Doctors Without Borders/Médecins Sans Frontières (MSF) by launching the #Triton4MSF campaign to donate funds and raise awareness around the world.
Triton, which manages a fleet of more than 6 million TEU containers, commissioned special editions of its refrigerated container units. These intermodal billboards showcase photo images and original artwork of MSF’s efforts to provide lifesaving medical humanitarian aid programs. The #Triton4MSF containers are designed to enlist the public's help in donating funds and spreading the word on social media.
“The intermodal container industry has helped connect the world through commerce, and has contributed to improving the standard of living for many nations through global trade,” said Brian Sondey, chairman and chief executive officer. “We're grateful to be able to leverage our container fleet to connect people to MSF’s lifesaving work and carry the importance of its humanitarian mission across the globe.”
Triton’s campaign asks anyone that spots one of its #Triton4MSF containers on ships, roads, rails or in storage to “Snap and Share” a photo and post it with the hashtag #Triton4MSF to either LinkedIn, Facebook, Twitter or Instagram. Triton says it will donate $100 to MSF for every original photo posted and tagged up to a maximum of $50,000 per year. The company initially contributed more than $100,000 to support MSF and is committed to donating an additional $200,000 over the next three years through the #Triton4MSF campaign.
“Doctors Without Borders is extremely grateful for this partnership with Triton,” said Avril Benoît, the organization’s executive director in the United States. “As we face an unprecedented global health crisis, we rely on the generosity of our donors to be able to respond to this emergency and to continue providing medical care in more than 70 countries.”
The special-edition #Triton4MSF refrigerated units were built by Maersk Container Industries (MCI), which donated services to apply the artwork to the containers. MCI also said it will give an additional $10,000 directly to MSF in support of Triton’s efforts. Shipping lines interested in leasing the campaign containers should contact their Triton representative for more information.
Visit trtn.com to learn more.
