Hyundai Translead expands dealer network

Northwest Equipment Group in Auburn, Washington, now will represent the manufacturer’s full product line, including refrigerated and dry van trailers, across four states in the Northwest U.S.

Sept. 12, 2025

2 min read

Northwest Equipment Group now will sell Hyundai Translead's refrigerated and dry van trailers in four Northwest states.

Hyundai Translead recently welcomed Northwest Equipment Group to its authorized dealer network.

Formerly known as Utility Trailer Sales of Washington, the Auburn-based company will now represent Hyundai Translead’s full product line, including refrigerated and dry van trailers, and its newly released truck body kits, across Washington, Montana, Idaho, and Alaska, the manufacturer reported.

“We are excited to welcome Northwest Equipment Group to our growing dealer network,” Allison Seol, Hyundai Translead senior channel development partner, said in a news release. “Their reputation for integrity and customer dedication makes them an ideal partner as we continue to strengthen our presence in key markets.”

With decades of experience in commercial transportation, Northwest Equipment Group is known for its deep industry expertise and dedication to customers, the company reported. As a fully authorized dealer, it also will offer Hyundai Translead’s flatbed trailers and aftermarket parts.

“Joining the Hyundai Translead network is a milestone for our team,” said Aaron Kolar, Northwest Equipment Group vice president of sales and business development. “We’ve long admired Hyundai Translead’s engineering leadership and commitment to quality. This partnership allows us to elevate our offerings and deliver even greater value to our customers.

“We’re ready to hit the ground running.”