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Culture is critical to improving driver safety

June 13, 2024
When improving workplace culture, businesses must build trust, communicate clearly, and practice introspection. Fleet leaders share how a culture-focused approach helps carriers tackle safety holistically.

Successful fleets are always looking for ways to be safer—but there is no one single solution to make a fleet’s drivers as safe as possible. A holistic approach is necessary to tackle the various practices and relationships for safe operations.

According to Rhett Roberson, director of recruiting and employee engagement for Christenson Transportation Services, culture is that much-needed comprehensive approach for operational safety.

“It’s easy to backburner culture, especially in markets like this where we’re all just trying to get the freight down the road, get paid for it, and keep afloat,” Roberson said. “It’s easy to focus on the stuff that’s hard-hitting right now. But I think this more holistic approach is a real way of engaging drivers, engaging people hiring good drivers, and keeping those good drivers.”

Roberson and Ethan Slaughter, chief financial officer for Christenson, spoke on developing driver-centric cultures at the Truckload Carriers Association’s Safety & Security Meeting in Indianapolis this month.

A culture-focused approach is a comprehensive way to improve operational safety—along with retention, employee satisfaction, bid success, and more.

About the Author

Jeremy Wolfe | Editor

Editor Jeremy Wolfe joined the FleetOwner team in February 2024. He graduated from the University of Wisconsin-Stevens Point with majors in English and Philosophy. He previously served as Editor for Endeavor Business Media's Water Group publications.

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