Today’s consumers expect seamless, real-time order tracking and proactive delivery notifications, just like they receive in their personal lives. This growing demand presents a major opportunity — and challenge — for logistics operations, especially in food service distribution. In this conversation hosted by Kevin Jones, editorial director at Fleet Owner, Jones is joined by Cyndi Brandt, vice president of fleet operations at Descartes, and T.J. Frazier, senior account executive at Descartes. Together, they explore how companies can elevate customer engagement in logistics to meet modern expectations.
From reducing “Where is my order?” (WISMO) calls to improving delivery experience for food service, the discussion highlights how a strong communication strategy throughout the delivery process can lower costs, increase retention, and empower internal teams. Whether it's offering live updates, SMS alerts, or detailed tracking visibility, the benefits of closing the gap between the warehouse and the customer are clear.
Brandt and Frazier share real-world examples and strategic insights on how to use technology and data to transform delivery experiences — enhancing satisfaction while freeing up valuable resources. Learn how to reduce delivery rejections, collect valuable feedback, and shift from reactive service to proactive excellence.
Watch the full video to discover how smarter delivery communication is shaping the future of logistics.
