Parade
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Parade partners with DAT for accurate brokerage pricing

Nov. 7, 2022
DAT Freight & Analytics' data will be incorporated into Parade's freight-matching tool in order to give carriers the most accurate prices for brokers.

Parade has partnered with DAT Freight & Analytics to power Parade’s capacity-based freight pricing tool, Advantage. The collaboration combines DAT’s predictive benchmark with data on a broker’s carrier relationships and lane expertise from Parade’s capacity management platform.

Depending on the depth of their capacity network, freight brokers can expect to pay significantly below or above the market average on a given lane, according to a Parade press release. Using the most up-to-date and accurate market index from DAT, Parade will layer in personalized data from a freight broker’s carrier network to get a price customized to an individual broker.

“Our expanded collaboration with DAT brings our customers powerful dynamic pricing based on real carrier relationships coupled with the industry-leading freight rate benchmark and forecasts,” said Anthony Sutardja, Parade CEO. “The seamless integration opens the door to enabling every freight broker to win more business, more profitably.”

See also: DAT Freight & Analytics, ACT Research partner for enhanced market forecasting

Freight brokers using Parade can price loads by inputting a lane and any special load features or accessorials. They will see DAT’s real-time prediction of current and future market rates alongside historical trends with DAT RateView. Additionally, a broker will see their company’s personalized advantage: how much more or less than the market an individual broker can expect to pay. Parade outputs a predicted in-network carrier rate and recommended shipper bid rate.

“This first-of-its-kind collaboration between DAT and Parade benefits our mutual freight broker customers," DAT CEO Claude Pumilia said. "The partnership emphasizes our continued commitment to innovation that manages capacity and pricing to manage freight more efficiently and profitably.”

President Steve Lyons of Vine Line Logistics said: “Parade’s capacity-based pricing product perfectly complements its already robust capacity management tool. The ability to forward our customers the most comprehensive and competitive quote based on our carrier relationships is incredibly valuable. As we venture into one of the most competitive landscapes the brokerage arena has ever seen, we must leverage our carrier network to support our current and future customer network. This won’t just be an advantage, it will be a foundational improvement over our previous quoting process.”

About the Author

FleetOwner Staff

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Kevin Jones, Editorial Director, Commercial Vehicle Group

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