BlackBerry
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BlackBerry Radar integrates with McLeod’s Loadmaster

May 8, 2023
BlackBerry’s asset tracking software can now be viewed through McLeod Software, which the two companies said would improve asset visibility, reduce empty miles, and optimize productivity.

BlackBerry and transportation management system provider McLeod Software have struck a strategic partnership to integrate BlackBerry Radar into McLeod’s Loadmaster trucking dispatch management system.

Radar offers monitoring and tracking for trailers, intermodal containers, chassis, equipment, and railcars. Loadmaster supports McLeod fleet customers with real-time information on asset status to help them improve asset utilization, reduce empty miles, and optimize personnel productivity. 

“The real-time insights that we get from the custom reports and dashboard that BlackBerry Radar provides have considerably improved our preventative maintenance intervals, load visibility, asset utilization, and customer service,” said Brad Durham, maintenance director at Swing Transport. “Feedback from the team on the McLeod Software integration has been equally positive, with our operations team no longer having to jump back and forth between systems, especially when things are busy.”

See also: McLeod opens up integration with fleet communications, ELDs, tracking solutions

Durham added that his fleet expects more efficiencies as the software and hardware continue to make improvements to the carrier’s overall technological infrastructure.

The McLeod and BlackBerry solutions can reduce wasted time for drivers searching for trailers and operations personnel doing manual yard checks. The integration also introduces notifications when trailers are loaded or emptied or if the trailer doors are opened in unauthorized locations. 

“McLeod is pleased to welcome BlackBerry Radar to our certified integration partner network utilizing our latest Mobile Communications API platform,” said Ahmed Ebrahim, VP of partner alliances at McLeod. “Customers who have chosen BlackBerry Radar for its reliable asset tracking and monitoring solution want to know that their selected provider works with their TMS. With this partnership, our customers can have confidence that BlackBerry technology will work seamlessly alongside their existing McLeod platform.” 

Ebrahim added that integrated BlackBerry data would enable McLeod customers to be better at load planning and help operations teams see their trailer status and location while they are booking load assignments within the McLeod platform.

“BlackBerry Radar’s intelligent asset tracking allows customers to improve their service offerings and increase their asset utilization—ultimately leading to a better bottom line,” according to Christopher Plaat, SVP and GM of BlackBerry Radar. “We share a number of mutual customers with McLeod, and this partnership will benefit them immensely by bringing the two technologies together. Our customers across the logistics and transportation industries who are already using BlackBerry Radar devices and McLeod’s Loadmaster platform will now be better equipped to make more informed business decisions using the combined data we provide.”

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