Volvo Trucks to unveil Worldtrucker app

Feb. 25, 2013

Volvo Trucks will unveil a new smartphone app and website at the 2013 Mid-America Trucking Show in Louisville next month.

The app is for the company’s Worldtrucker website. It will be promoted by celebrity truck driver Lisa Kelly, who was featured on the TV series Ice Road Truckers and IRT: Deadliest Roads. Kelly will serve as the global ambassador for Worldtrucker.

An active member of the Worldtrucker community, Kelly was one of the first to try the app during her recent visit to Sweden, Volvo said.

“The new Worldtrucker app and website allows truckers to connect with other truckers all over the world and share their stories and passion for life on the road,” Kelly said. “The Worldtrucker app is, of course, designed for truckers, by truckers. So come on, join the family.”

The public reveal of the new Worldtrucker smartphone app and website will take place Saturday, March 23 at 11 a.m. eastern in booth #32125. Show attendees can meet Kelly, who will be in the Worldtrucker lounge at the Volvo Trucks booth, and available for photos and autographs.

Worldtrucker is a global online community for truckers, powered by Volvo Trucks. The community helps drivers keep in touch with their families, friends and colleagues. Members can share photos from the road by uploading directly through their mobile phone.

“I like keeping in touch with the trucking community. There are a lot of things that keep truck drivers united, and that’s what’s cool about the Worldtrucker concept,” said Kelly. “Other truck drivers can understand what you’re going through, and thanks to Worldtrucker we can help each other.” 

Initially launched in 2011, the online community now has more than 21,600 members representing more than 100 countries. Worldtrucker is available in 18 languages and its members have uploaded more than 120,000 photos of trucks and life on the road. Volvo Trucks aspires to make Worldtrucker the largest and most active truck driver community in the world.

“We know that truck drivers have strong professional pride, and that’s exactly what Worldtrucker is about - sharing that passion for trucks and for life on the road,” said Paula Kühnel, Worldtrucker manager.

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