Truck technology payoff subject of ATA executive summit

American Trucking Assns. (ATA) announced it will host the first ATA executive summit to explore strategies that maximize the payback for fleets that make investments in technological advances and data analysis.

The summit – under the banner of Technology-Driven Performance, Analytics and Answers – will be held Dec. 4 through 6 at the Four Seasons Resort and Club Dallas at Las Colinas. It is a sequel to ATA’s first executive summit late last year on the future role of natural gas as a motor fuel.

“Last year’s summit focused on the future of natural gas in our industry was so well received, we believe the time is right to broaden that focus and explore other issues critical to trucking,” said Bill Graves, ATA president & CEO. “This event promises to provide senior-level industry leaders with the insight and information they need to position their companies for success in our rapidly evolving economy.”

The three-day event will feature sessions on improving fleet efficiency, using analytics and communications to bolster the supply chain and the latest advancements in truck technology.

“Our industry is changing every day, and those that refuse to adapt and evolve will be left on the shoulder as industry leaders pass them by,” said Phil Byrd, ATA first vice chairman and president of Bulldog Hiway Express, Charleston, S.C. “The ATA Executive Summit will provide attendees with the tools and knowledge they need to put themselves at the leading edge of these trends.”

 For more details on the summit, including the opening of registration and featured speakers, visit www.trucking.org or call 703-838-1970.