DriveCam, a provider of safety and compliance solutions, has changed its name to Lytx, effective immediately. The new name “represents a significant evolution of the DriveCam business and reflects the company’s mission of harnessing the power of data to change human behavior and help good companies become even better,” the firm said. “Lytx expresses what sets the Company apart: its ability to translate insights from data into actionable information that drives real change.
The company’s flagship product will now be called DriveCam powered by Lytx. It identifies and addresses the causes of risky driving behavior by capturing data from multiple technologies and sensors and combining it with the Lytx Engine technology and Lytx Insights program.
“Our new company name reflects the evolution of our business and exemplifies our company vision,” said Brandon Nixon, chairman and chief executive officer of Lytx. “We started out as DriveCam, and the name has served us well, but our value has never truly come from devices. It comes from the way we provide our clients with insights and understanding that form the cornerstones of their world-class safety programs.”
The company’s RAIR compliance services is also now part of the Lytx family. RAIR helps DOT-regulated fleets comply with safety regulations, complementing the safety services offered through the DriveCam program.
“We believe Lytx will take us into a future where we’re building and managing a continually evolving database of expertise to help our clients maximize their safety and productivity,” Nixon said. “Lytx stands for the entire process of Sense, Predict and Prevent, which uses our patented technology to advance the science of driving.”
