TomTom integrates CRM system

June 20, 2016
Company announces availability of WEBFLEET for Sales Cloud on the Salesforce AppExchange

TomTom Telematics announced it launched WEBFLEET for Sales Cloud on the Salesforce AppExchange. The app integrates TomTom’s telematics platform with Salesforce, making it easier for sales staff to use the CRM system on the road, the company noted.

“The integration between TomTom WEBFLEET and Salesforce helps reduce cost and administration time through automatic trip reporting and simplified appointment management,” according to the company. “Businesses and drivers are also provided with greater insight into driving performance.”

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in the age of the customer,” said Ryan Ellis, vice president of product management, AppExchange, Salesforce. “By leveraging the power of the Salesforce App Cloud and integrating real-time telematics data with Sales Cloud, TomTom Telematics provides customers with exciting new opportunities to improve business performance through connected car technologies.”

Taco van der Leij, vice president of marketing at TomTom Telematics, added: “Integrating WEBFLEET with Salesforce, is a natural extension of our Logbook application, which automates mileage registration for expense claims. Both help to make business administration easier for staff on the road, providing them with tools to improve their sales performance. Furthermore, by combining telematics and CRM, sales managers can gain visibility and insight into performance in the field.”

WEBFLEET for Sales Cloud allows office staff to assign client appointments in the Salesforce calendar to the employee’s TomTom PRO Driver Terminal. It also provides the sales manager with dashboards that allow trip data to be compared with opportunities, leads and closed deals to analyze the effectiveness of each sales representative.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

The Road Ahead: 2025 Trucking and Fleet Insights

Discover how fleet operators are impacted by challenges like driver onboarding delays and complex compliance, and the critical need for technology to boost efficiency and cut ...

Driving Growth: How to Manage More Freight

Ready to grow your trucking business? Whether you have 25 or 200 trucks, this guide offers practical tips and success stories to help you expand with confidence. Discover how ...

How to Maximize Fleet Management with Vehicle Bypass

Join us on February 18th to learn how truck weigh station bypass systems boost fleet performance and driver satisfaction.

Optimizing your fleet safety program using AI

Learn how AI supports fleet safety programs with tools for compliance monitoring, driver coaching and incident analysis to reduce risks and improve efficiency.