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Mack Trucks debuts virtual reality

July 28, 2016

To help demonstrate the power and operating characteristics of its mDrive HD 13-speed automated manual transmission, Mack Trucks has introduced a virtual reality experience using headgear, Google Cardboard or a smartphone.

When using the virtual reality component, users will see what it’s like to sit in the cab while on the jobsite.

Mack said it is using virtual reality technology to better demonstrate features and benefits of the Mack Pinnacle, Mack Granite and Titan by Mack models equipped with the Mack mDrive HD 13-speed automated manual transmission.

Virtual reality offers viewers a 360 deg. view of the cab interior, as well as to see what it feels like to be in the cab of a Mack model while it’s operating in quarries and on the highway.

“Through virtual reality, customers and the general public now have the opportunity to truly understand what it’s like to be in the cab of a Mack truck as it gets the job done,” said John Walsh, Mack vice president of global brand and marketing. “Our trucks, when paired with the mDRIVE HD 13-speed, are unmatched in terms of power and performance, and now we are offering everyone a unique experience to better demonstrate this.”

To experience Mack virtual reality, visit http://www.macktrucks.com/VR Google Cardboard and link to the Mack virtual reality app. The virtual reality videos also will be posted to the Mack website, but will not be as immersive as when Google Cardboard and the app are used.

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