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Bridgestone and Geotab collaborate on data-driven fleet optimization

Oct. 22, 2024
By working together, Bridgestone and Geotab will be able to further develop a fleet mobility ecosystem that is focused on fleet optimization.

Bridgestone Americas and Geotab recently announced a collaboration using data to enhance fleet optimization. By working together, Bridgestone and Geotab will be able to further develop a fleet mobility ecosystem that is focused on fleet optimization. The ecosystem involves the integration of each companies' solutions and data into services customers use today.

"Bridgestone and Geotab have distinct, yet complementary identities within the larger mobility ecosystem, and this collaboration is an important step forward for our Bridgestone Mobility Solutions business," Scott Damon, group president, West Bridgestone Mobility Solutions, said. "By leveraging Geotab's expertise and insights, we have an opportunity to study and validate our evolving products and technologies. We are using a larger set of data points to expand the scale of our solutions and improve customer outcomes for commercial fleets."

See also: How one fleet used data to optimize its routing strategy

Bridgestone will use Geotab's aggregated insights on commercial freight and fleet activity to inform planning, analyze network gaps, and gain deeper contextual intelligence. The Geotab ITS platform will also give Bridgestone advanced visibility into regional vehicle types as well as fleet operational profiles and industries. The ITS platform enables Bridgestone to expand its existing industry presence, fuel the growth of its nationwide service network, and penetrate emerging markets.

"We are pleased to be working with Bridgestone to enhance vehicle fleet mobility through advanced data insights and AI," Louis De Jong, chief revenue officer at Geotab, said.  "Geotab and Geotab ITS are leaders in telematics and data management with a long history of innovation and investments in privacy and security. Together we have an exceptional opportunity to improve safety, sustainability, and performance outcomes for fleets."

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