Motive recently announced the global availability of Positive Driving, a new AI model that automatically identifies positive driver behaviors, such as quickly reacting to obstacles to avoid collisions or creating a safe following distance when cut off by another vehicle. By automatically surfacing these moments in real time, insights from Positive Driving enable managers to lead coaching sessions with recognition, foster a more motivating safety culture, and reduce accidents and turnover.
Recognition is one of the most powerful ways for boosting morale, increasing engagement, and retaining drivers. With AI, Motive's solution can automatically spott and surface positive driving moments in real time. The recognition could help companies create a more engaged workforce, which can lead to as much as 64% fewer safety incidents and 43% lower turnover. In industries like transportation and logistics—where annual turnover rates can often exceed 90% and safety risks are a real concern—companies that start with positive reinforcement see better outcomes: fewer collisions, lower attrition, and higher employee satisfaction.
“Rewarding exceptional driving performance is more than a nice-to-have—it’s a strategic lever,” Karol Smith, director of transport safety at Estes Forwarding Worldwide, said. “One of our drivers avoided what could have been a really bad accident when a truck made an illegal U-turn right in front of him. Motive Positive Driving gave us instant visibility into his quick thinking, and we were able to praise him for his defensive driving.”
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The following Positive Driving event insights are available in the Motive Dashboard today:
- Alert driving: Identifies when a driver shows exceptional awareness by quickly reacting to unexpected obstacles, such as swerving vehicles, road debris, animals, or pedestrians
- Safe distancing: Detects when a driver slows down quickly and creates a safe following distance after being cut off by another vehicle
“With Positive Driving, we’re giving companies an easy way to recognize excellence on the road in order to build trust and increase employee engagement,” Hemant Banavar, chief product officer at Motive, said. “By automatically surfacing the moments that matter, Positive Driving turns everyday decisions into powerful coaching opportunities that lead to safer fleets and stronger teams.”
