AutoTrader.com has launched a newcommercial-inventory listing program for Chevrolet and GMC Business Elite dealers that make the vehicle-shopping experience easier for commercial-truck buyers. AutoTrader.com said the program will enable these dealers to “differentiate their commercial truck and van listings on the site and create program awareness with small business owners. The company noted this deal marks the first time that a third-party company is offering such a program for commercial vehicles.
““GM has a history of being ahead of the curve in the third-party shopping space and we’re excited to partner with them again to create yet another first in the industry that brings significant additional value to dealers and consumers,” said Matt McKenna, senior vp-- national accounts at AutoTrader.com.
“It is extremely important at GM Fleet and Commercial to provide our customers with an exceptional customer experience, and the easy to navigate, commercial vehicle shopping experience on AutoTrader.com will provide customers with the information they need to make important vehicle purchasing decisions,” remarked Jennifer Costabile, general director of marketing, sales operations & used vehicle activities for GM Fleet and Commercial.
“This commercial listings program clearly shows GM’s commitment to its business customers, and the hundreds of dealers who participate in the GM Business Elite program,” she added.
Via this program, AutoTrader.com will receive a national feed of GM’s commercial inventory to display on the site with specialized branding, including “custom ad tiles” to offer shoppers Business Elite Program information and Business Choice incentive information.
GM commercial inventory that will be included in the automated feed will include: Chevy Express vans, GMC Savana vans, Chevrolet Silverado pickups and GMC Sierra pickups.
“This program couldn’t have come at a better time, as the rebounding housing market and overall economic recovery have fueled increasing interest for work-related vehicles, particularly trucks, on AutoTrader.com,” noted McKenna. “Shopper interest in the truck segment is up 13% year-over-year on our site, and it is currently the most-shopped segment, capturing 13.1% of all shopping activity.”
