Aaron Marsh/Fleet Owner
PeopleNet is moving toward a focus on a COPE model — 'company owned, personally enabled' — for businesses deploying the ConnectedFleet fleet management platform.

New PeopleNet service helps keep control in mix of proprietary, personal apps

April 27, 2016
Company adds Samsung, Zebra devices in latest moves toward 'hardware agnosticism'

PeopleNet has added a new service called Managed Mobility Solutions that it says allows clients to confidently deploy proprietary company apps and approved third-party programs on the same devices running PeopleNet software.

"Through our ConnectedFleet Managed Mobility Solutions, we can support all applications a fleet chooses to install while maintaining end-to-end responsibility for our software," states Tom Fansler, executive vice president of product for PeopleNet. "This solution gives drivers the flexibility to use a device on their own time, running their own personal applications, while giving companies the confidence that work and proprietary software won't be affected," he adds.

According to PeopleNet President Brian McLaughlin, three main models have emerged for businesses to deploy their telematics and fleet management devices and software. "'Fleet managed' is the first — that's where a fleet can lock it down, you're only going to see 'these screens' and it's going to be on the in-cab device. That's kind of the traditional model," he tells Fleet Owner. 

"Then on the other side of it, there's BYOD: 'bring your own device,'" he adds, which is essentially where drivers use their own smartphones and load up personal and business-related apps. But McLaughlin cautions that going that route "can be very complicated and puts a lot of burden on the fleet" in terms of maintaining encryption and control.

He says PeopleNet is evolving to focus on a third option somewhere in the middle. "We call it COPE — 'company owned, personally enabled.' And that is where the fleet buys devices for their drivers, puts PeopleNet apps on them, and then also through our Managed Mobility service can allow for drivers to download their own apps" or load the fleet's proprietary software, McLaughlin notes.

New devices

PeopleNet recently announced that ConnectedFleet Managed Mobility Solutions will be available with Samsung's Galaxy Tab A. Partnering with Samsung is part of PeopleNet's focus to address the market need for multi-platform accessibility and enterprise mobility management, the company says.

In addition, the company has certified Zebra Technologies' TC70 mobile computer to run PeopleNet software. As with the Samsung tablets, PeopleNet says the TC70's certification supports the growing industry demand for using devices under the COPE model.

PeopleNet says the goal is to give companies greater access to a range of commercial-grade mobile devices matched to individual trucks with a framework to support multi-platform accessibility and enterprise mobility management.

The company says the benefits of the PeopleNet-loaded Samsung tablets or Zebra devices will include the ability to:

• Easily manage business and personal apps running on the device;

• Remotely assist drivers during support cases and troubleshooting;

• Enhance user experience through customizable home screens; and

• Quickly secure and remove an in-cab device.

About the Author

Aaron Marsh

Before computerization had fully taken hold and automotive work took someone who speaks engine, Aaron grew up in Upstate New York taking cars apart and fixing and rewiring them, keeping more than a few great jalopies (classics) on the road that probably didn't deserve to be. He spent a decade inside the Beltway covering Congress and the intricacies of the health care system before a stint in local New England news, picking up awards for both pen and camera.

He wrote about you-name-it, from transportation and law and the courts to events of all kinds and telecommunications, and landed in trucking when he joined FleetOwner in July 2015. Long an editorial leader, he was a keeper of knowledge at FleetOwner ready to dive in on the technical and the topical inside and all-around trucking—and still turned a wrench or two. Or three. 

Aaron previously wrote for FleetOwner. 

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