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Bluewire aims to stop false narratives against trucking

May 12, 2021
Bluewire’s data-driven methodology will address the cause of nuclear verdicts in trucking, with a goal to protect the industry against reptile theory practitioners.

Bluewire, an artificial intelligence (AI) software as a service (SaaS) company, has just launched in an attempt to provide motor carriers and their insurance partners with a data-driven methodology to protect against false narratives from trial lawyers.

Bluewire delivers an online subscription service analyzing the elements that compromise a company’s reputation. Powered by AI and text mining technologies, Bluewire’s White Hat Recommendation Engine monitors the safety systems, data silos, and insurance claims that exist throughout the trucking and related insurance industries.

“The reputation of the trucking industry is under assault,” stated Steve Bryan, Bluewire CEO. “Aggressive and sophisticated plaintiff firms who solicit injured clients, at times funding the action with private equity, seek enormous, emotion-driven jury verdicts in truck-involved crashes, and serve largely to enrich themselves and their investors.”

According to a Bluewire blog post by Doug Marcello, chief legal officer, Bluewire will address the cause of nuclear verdicts and will “deprive reptile theory practitioners the evidence they need” before an accident occurs.

“Reputational vulnerabilities are the fuel for both nuclear verdicts and the reptile theory,” Marcello stated. “Moreover, they are the basis for claims of punitive damages whose purpose is to punish past conduct and deter it in the future. In short, reputational vulnerabilities are what create the jury anger that poses a trucking company’s greatest risk of punitive damages.”

Bluewire added that its product offering will protect the entire U.S. transportation industry, as well as the $45 billion insurance industry that serves it.

Bluewire founders Bryan, Peter Rowe (CTO), Robert Boyich (COO), and Marcello, have decades of experience parsing and analyzing trucking industry data, recruiting, and managing drivers, and providing legal defense in crash-related claims. As active participants in the industry for more than 30 years, they have served on committees and boards, published industry press articles, and participated in hundreds of national conferences and industry trade shows. 

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