Truckload carrier adds SmartDrive safety system

Millis Transfer, a Wisconsin-based dry van truckload carrier offering regional and dedicated fleet services, has deployed SmartDrive Systems video and data capture systems across its entire fleet of vehicles.

“There is a lot at stake in today’s transportation industry—from losing current business to winning big new contracts,” said Dan Millis, Millis Transfer, director of safety. “We wanted a video based safety system that would provide us with greater visibility of what happens out on the road in order to better protect our drivers, our customers and our fleet against fraudulent claims and liability. Instead of waiting for days and months to find out who was at fault during a collision, SmartDrive alerts us about these critical situations when they happen and we have access to the video almost immediately. Having this information when it matters helps us achieve our mission—to protect our drivers and achieve safe and on-time delivery for our customers.”

During the initial deployment, Millis Transfer experienced immediate improvements in key areas; such as a 60% improvement in seatbelt utilization, 45% reduction in mobile telephone/texting, and a 27% reduction in speeding events, SmartDrive said. The company also saw a 4.7% improvement in fuel consumption through softer, safer driving.

SmartDrive said its open-platform approach captures the broadest spectrum of risk, ensuring that fleets are focused in the right areas when it comes to improving safety and reducing costs over the lifetime of the program. The program leverages predictive analytics from its database of more than 70 million driving events, along with an expert review process that identifies other distraction risks such as cell-phone usage and drowsiness, to prioritize the areas for coaching that will measurably reduce collisions—freeing up time to be spent in other areas without compromising safety. 

“Millis Transfer is a great example of a fleet that views safety as an essential component of its overall business strategy and key to building their growing customer base. We are proud to have them join the SmartDrive family,” said Steve Mitgang, CEO of SmartDrive. “Supporting fleets like Millis Transfer requires fast access to critical information when it has the most value.  In less than five minutes, our fleets know a risky situation occurred, the video is in their hands, and they can determine appropriate next steps—helping keep their drivers safe and deliver quality, on-time service to their customers.”

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.