Carithers-Wallace-Courtenay (CWC)
Appearing so far on seven of the fleet's fifteen straight trucks, this crisp, modern graphic design was implemented in concert with the issuance of a new catalog by the office furniture supplier that features products from the premium Herman Miller line. The truck graphic focuses in on Herman Miller's now-iconic office chair, the Aeron, which is positioned in two dynamic poses on the sides and rear doors. CWC's tagline — “creating great places to work” — is prominently displayed in a clean, easy-to-read modern typeface.
LOCATION: Atlanta, GA
DESIGNER: 4Sight marketing, Atlanta, GA
GRAPHICS SUPPLIER: Signature Graphics, Porter, IN
MARKING MATERIALS: 3M non-reflective