It’s another instant video marketing classic from Volvo Trucks; putting one of the strongest men on Earth behind the wheel of a tractor and transmission capable of pulling one of the heaviest freight loads on Earth. Not a bad stunt to start the day, if I may say.
Volvo is of course getting quite the reputation for staging such eye-popping videos, like the two-wheel stunt from last year seen below:
Of course, the Jean-Claude Van Damme “Split” remains perhaps the best known of the Volvo Trucks productions:
Tell you one thing: after watching such videos, you’ll never look at a plain old tractor-trailer the same way again.
