Lucas Roberto
Drew Cullen, senior vice president of fuels and facilities at Penske Transportation Solutions

New Penske venture wants to help fleets with charging infrastructure

May 22, 2024
Penske Energy aims to help commercial fleet operators plan, design, and employ optimized EV charging infrastructure capabilities.

LAS VEGAS—Penske Transportation Solutions and ForeFront Power have a new joint venture named Penske Energy LLC. The venture aims to help commercial fleet operators plan, design, and deploy optimized EV charging infrastructure capabilities that support and safeguard their operations.

“Together, we will create synergies benefitting commercial fleet customers by leveraging Penske’s deep fleet expertise along with ForeFront Power’s infrastructure and renewable energy development expertise,” said Drew Cullen, senior vice president of fuels and facilities at Penske Transportation Solutions.

Headquartered in Reading, Pennsylvania, Penske Energy will provide fleet operators with comprehensive EV charging and energy infrastructure advisory consulting. Areas of consultation include:

  • Strategic and operational planning
  • Technology assessment
  • Infrastructure designs
  • Practical project implementation

The joint venture will leverage both organizations' core strengths, including Penske’s 55 years of experience providing commercial transportation solutions and ForeFront Power’s experience as a developer and asset manager of zero-emission energy infrastructure.

“We’re pleased to form the Penske Energy venture to support the commercial fleet electrification work accelerating across the U.S.,” said Dan Taylor, chief strategy officer at ForeFront Power. “The ForeFront Power team brings over a decade of experience working together to develop critical energy infrastructure for organizations ranging from airports to manufacturing facilities, food and beverage organizations, hospitals, and universities. The Penske Energy team is here to guide organizations through the entire process, from system design to understanding incentives to assisting with implementation and ongoing operation."

To guide fleet operators, Penske Energy brings unique expertise in assessing vehicle and route feasibility, tracking EV policy and incentive opportunities, and designing and sourcing proven EV charging infrastructure. By tapping its robust network of implementation partners and technology suppliers, Penske Energy can help streamline and simplify EV initiatives for its customers.

“We’ll work with our longstanding supplier partners in the energy and energy infrastructure sector and bring to bear the best possible solutions available for our commercial fleet customers,” added Cullen. “Penske Truck Leasing has long been a trusted advisor with fleet operators and Penske Energy will follow the same collaborative, customer-focused approach to solving customer infrastructure challenges.”

See also: Penske launches Catalyst AI for fleet performance insights | FleetOwner

Travis Hill was also named the new managing director of Penske Energy. He will focus on leading the team, developing business, and collaborating with customers and partners. Hill joins Penske Energy from Penske Truck Leasing, where he held numerous operations management and sales responsibilities for more than 20 years.

"In transportation, uptime is king, right? The solutions have to work, and the difference between making the delivery is often the reason you either gain or lose a customer," Hill added at Penske Energy's ACT Expo presentation. "So that's why we are committed to helping our customers through that journey of electrification, to ensure that whatever our suggestions are, and whatever we're bringing to fruition, is actually something that could work within their business and is a solution customized for them."

About the Author

Lucas Roberto

Lucas Roberto is an Associate Editor for Fleet Maintenance magazine. He has written and produced multimedia content over the past few years and is a newcomer to the commercial vehicle industry. He holds a bachelor's in media production and a master's in communication from High Point University in North Carolina.

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