ExxonMobil uses NASCAR to highlight trucking lubrication strategies

ExxonMobil has launched “Mission: Unstoppable,” a Mobil Delvac-branded campaign that shines a light on how lubrication strategies help drive success for America’s trucking fleets, including for NASCAR’s Stewart-Haas Racing (SHR) team.

The campaign, which dives deep into how Mobil Delvac solutions have helped SHR’s fleet improve team performance and extend oil change intervals, explores a core truth: Whether the goal is to grow your fleet business or win races, high-performance fleets and motorsports teams both need one thing—engines running at peak performance, delivering unstoppable results.

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With the help of Mobil Delvac products and services, the SHR fleets have found ways to improve uptime and performance, helping the racing team win multiple NASCAR Drivers’ Championships and support the careers of racing legends such as Tony Stewart, Kevin Harvick, Clint Bowyer, Danica Patrick, Aric Almirola, and more. Since 2011, ExxonMobil and SHR have worked together on two Cup series championships and nearly 100 Cup wins.

SHR haulers transport nearly 80,000 lb. of equipment each—from spare engines and parts to the race cars.

“We’ve been using Mobil Delvac for over 10 years in all our heavy-duty diesel trucks here at Stewart-Haas,” explains Gary Geissman, SHR fleet manager in a six-minute documentary-style video shot as the crew prepared for the Talladega GEICO 500 Cup Series NASCAR race in April. “In our fleet, we used to change the oil every 20,000 miles. We now change it every 70,000 miles—there’s less downtime for us, and a lot more time to chase the checkered flag.”

SRH performs monthly lubricant analysis, sending samples from the haulers' Cummins X15 engines to ExxonMobil. The interval extension was endorsed by Cummins.

Hudson, Illinois-based Nussbaum Transportation has reported extending oil drain interval time by 50% with Mobil Delvac Extreme 10W-30.

BSA Trucking of Dobson, North Carolina, found switching to Mobil Delvac 1300 Super allowed that fleet’s Cummins ISX15 engines to receive oil drains at 75,000 miles, as opposed to 20,000 miles.

“Winning fleets know that every opportunity to increase uptime, reduce labor costs, and free up technician time for other tasks can be a significant advantage for their business,” said Paul Cigala, commercial vehicle lubricants applications engineer for ExxonMobil. “In ‘Mission: Unstoppable,’ we showcase how Mobil Delvac products and services can be a secret ingredient in fueling success for fleets of all sizes—put simply, it can be the ‘unstoppable’ advantage they need to grow their business even further.”