East Mfg.
East Drone Shot May 2022 64dce8abd2f5b

Fultra acquires trailer OEM East

Aug. 17, 2023
With East Manufacturing, Fultra’s trailer production capacity in North America will approach 13,000 units per year, according to Tom Wiseman, who will serve as CEO for both East and Fruehauf.

RANDOLPH, Ohio—Mexico-based transportation holding company Fultra has acquired trailer-maker East Manufacturing, the companies announced Wednesday. Terms of the deal were not disclosed. The acquisition was first reported by Trailer/Body Builders, a FleetOwner affiliate. 

Fultra adds East’s long-standing production capacity for aluminum flatbed, drop deck, dump, round bottom and refuse trailers along with steel dump trailers and aluminum truck bodies to a portfolio that includes Fruehauf van trailer manufacturing in Mexico and, beginning last year, in Bowling Green, Kentucky. The company also has truck sales and service, leasing, and parts brands.

“We are thrilled to welcome East Manufacturing to the family,” said Jorge Martinez, CEO of Fultra. “East really fits with our vision to be the trusted solutions partner for the commercial vehicle market in North America. We are confident that our employees and communities as well as customers, dealers, and suppliers, will benefit from our combined strengths. We are honored and proud to be the stewards of two iconic brands like East and Fruehauf in North America.”

See also: Fruehauf relaunches U.S. trailer production

With East, Fultra’s trailer production capacity in North America will approach 13,000 units per year, Tom Wiseman, who will serve as CEO for both East and Fruehauf Inc., told TBB shortly after Fultra executives addressed employees here.

“It was no secret East was for sale, so employees were primed for [the announcement],” Wiseman said. “East will continue to operate as a standalone entity with all existing management and employees as a key to moving forward. We will build on East’s strengths combined with group synergies to deliver even greater value to our customers and dealers.”

Founded in 1968, East boasts a reputation for strong, reliable aluminum trailers and high resale prices. East’s dealer network includes 90 locations across the United States and Canada. 

Read more coverage from our colleague Editorial Director Kevin Jones at Trailer/Body Builders

About the Author

Kevin Jones | Editor

Kevin has served as editor-in-chief of Trailer/Body Builders magazine since 2017—just the third editor in the magazine’s 60 years. He is also editorial director for Endeavor Business Media’s Commercial Vehicle group, which includes FleetOwner, Bulk Transporter, Refrigerated Transporter, American Trucker, and Fleet Maintenance magazines and websites.

Working from Little Rock, Kevin has covered trucking and manufacturing for 15 years. His writing and commentary about the trucking industry and, previously, business and government, has been recognized with numerous state, regional, and national journalism awards.

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