Dana and Eaton re-up

May 1, 2008
Ten years after Eaton Corp. and Dana Holding Corp. created the original Roadranger marketing organization, the two companies announced they have agreed to renew the initiative for an additional five years. The Roadranger agreement gives truck buyers the option to select Eaton and Dana products as a complete system for single-source specification, service and support for those products, according to

Ten years after Eaton Corp. and Dana Holding Corp. created the original Roadranger marketing organization, the two companies announced they have agreed to renew the initiative for an additional five years. The Roadranger agreement gives truck buyers the option to select Eaton and Dana products as a complete system for single-source specification, service and support for those products, according to the companies.

“About 10 years ago, we announced an unprecedented alliance of former industry rivals, accompanied by an exchange of businesses designed to make each company stronger and more valuable to its customers,” said David Renz, vp-sales and marketing for Eaton Corp. “I'm happy to report that a decade later, the reasons we agreed to work together in the first place are still valid today.”

“Based on the feedback that we have received from our customers, the Roadranger approach has been a success,” said Frank Sheehan, senior vp-global sales, marketing and planning for Dana. “We've continued to work together to provide increasing levels of customer value and satisfaction by ‘virtually integrating’ our drivetrain systems and other products into a solution that is clearly more than the sum of its parts.”

The two companies pointed out that more than 200 different components are available through the Roadranger organization, all of which are supported by the network of more than 180 sales and service specialists in Roadranger Field Marketing.

Also announced was an updated design for the Roadranger.com web site, featuring improved, reader-friendly screens throughout the site's coverage of trucking components, systems and services from Eaton and Dana.
www.roadranger.com

Sponsored Recommendations

Reducing CSA Violations & Increasing Safety With Advanced Trailer Telematics

Keep the roads safer with advanced trailer telematics. In this whitepaper, see how you can gain insights that lead to increased safety and reduced roadside incidents—keeping drivers...

80% Fewer Towable Accidents - 10 Key Strategies

After installing grille guards on all of their Class 8 trucks, a major Midwest fleet reported they had reduced their number of towable accidents by 80% post installation – including...

Proactive Fleet Safety: A Guide to Improved Efficiency and Profitability

Each year, carriers lose around 32.6 billion vehicle hours as a result of weather-related congestion. Discover how to shift from reactive to proactive, improve efficiency, and...

Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry at our April 16th webinar, where experts will share insights on competitive pay...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!