Dana boosts digital customer strategy

July 24, 2012

Dana Holding Corp. has improved its digital efforts to further connect with and provide more support services for its customers. A new website, www.spicerparts.com, is just part of the effort, the company said.

“Dana is continuing to embrace digital communication technologies to make doing business with us easier for our customers,” said Bill Gryzenia, Dana vice president and general manager for the aftermarket. “These improved websites and social media channels will help us answer the need for exceptional customer service, while serving as a more comprehensive, intuitive, and accessible portal to Dana’s market-leading, reliable Spicer parts.”

The new Spicer website offers improved navigation for access to market-specific information for light-duty/automotive, commercial, and off-highway vehicles, as well as additional key markets. The site also features a contact page that enables customers to speak directly with regional service representatives.

The site also provides links to Dana’s specialty aftermarket sites, including:

  • Spicerratioflex.com – Designed to help dealers meet customer ratio requirements to close sales on stock vehicles that otherwise might be in jeopardy.
  • Splujoints.com – Created to help customers find the genuine Spicer Life Series Premium Performance U-joint that fits their application.
  • Crateaxle.com – Developed as a guide to genuine, out-of-the-crate Dana axles with housings, gears, bearings, and axle shafts.

Dana customers can also connect with the Spicer brand and stay apprised of product announcements through Facebook, Twitter, YouTube, and Google+.

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