Dana boosts digital customer strategy

July 24, 2012

Dana Holding Corp. has improved its digital efforts to further connect with and provide more support services for its customers. A new website, www.spicerparts.com, is just part of the effort, the company said.

“Dana is continuing to embrace digital communication technologies to make doing business with us easier for our customers,” said Bill Gryzenia, Dana vice president and general manager for the aftermarket. “These improved websites and social media channels will help us answer the need for exceptional customer service, while serving as a more comprehensive, intuitive, and accessible portal to Dana’s market-leading, reliable Spicer parts.”

The new Spicer website offers improved navigation for access to market-specific information for light-duty/automotive, commercial, and off-highway vehicles, as well as additional key markets. The site also features a contact page that enables customers to speak directly with regional service representatives.

The site also provides links to Dana’s specialty aftermarket sites, including:

  • Spicerratioflex.com – Designed to help dealers meet customer ratio requirements to close sales on stock vehicles that otherwise might be in jeopardy.
  • Splujoints.com – Created to help customers find the genuine Spicer Life Series Premium Performance U-joint that fits their application.
  • Crateaxle.com – Developed as a guide to genuine, out-of-the-crate Dana axles with housings, gears, bearings, and axle shafts.

Dana customers can also connect with the Spicer brand and stay apprised of product announcements through Facebook, Twitter, YouTube, and Google+.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Waiting for a breakdown is costing you. Learn how smart preventive maintenance plans, accurate data, and cross-team coordination can protect your bottom line and boost profits...
Is your fleet ready for California's Clean Truck Check program? Our guide helps you navigate CARB compliance, avoid costly fines, and keep your trucks rolling. Learn how telematics...
Boost truck leasing profits with telematics insights! Reduce maintenance costs, improve uptime, and strengthen customer relationships. Learn how data drives success.
This free guide outlines simple steps for hiring and onboarding commercial drivers while ensuring that you meet Regulation Part 391 and maintain fully compliant driver qualification...