Mack Trucks
Mack Trucks introduces personalized virtual live tours: Explore truck models from home

Mack Trucks launches virtual live tour experience

Nov. 15, 2024
Mack connects buyers with product specialists who provide one-on-one virtual tours of its truck models.

Mack Trucks recently launched the Mack Live Tour digital experience, offering prospective buyers a personalized, virtual truck exploration from the comfort of their home or office. Mack connects buyers with product specialists who provide one-on-one virtual tours of its truck models.

"The Mack Live Tour demonstrates our commitment to meeting customers where they are, providing unprecedented access to our product line while respecting their time and convenience," said Jonathan Randall, president of Mack Trucks North America. "This approach allows us to showcase our trucks' features and capabilities in a manner that is most convenient for the potential customer—all in an interactive way."

See also: Mack’s virtual Truck Builder helps future truck owners bring their vision to life

During each 30-minute session, product specialists guide customers through tours tailored to their interests. The platform features a one-way video format, allowing customers to view the specialist's perspective while maintaining the customer’s privacy. Participants can communicate through either audio or chat options.

Product specialists provide insights into the selected truck model's exterior and interior features, with customers directing attention to the details that matter most to their operations. This approach focuses on information and answers, ensuring a pressure-free environment for customer decision-making. The program is currently available to qualified buyers in the U.S. and Canada.

About the Author

FleetOwner Staff

Our Editorial Team

Kevin Jones, Editorial Director, Commercial Vehicle Group

Josh Fisher, Editor-in-Chief

Jade Brasher, Senior Editor

Jeremy Wolfe, Editor

Jenna Hume, Digital Editor

Eric Van Egeren, Art Director

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Mitigate Risk with Data from Route Scores

Route Scores help fleets navigate the risk factors they encounter in the lanes they travel, helping to keep costs down.

Uniting for Bold Solutions to Tackle Transportation’s Biggest Challenges

Over 300 leaders in transportation, logistics, and distribution gathered at Ignite 2024. From new products to innovative solutions, Ignite highlighted the importance of strong...

Seasonal Strategies for Maintaining a Safe & Efficient Fleet Year-Round

Prepare your fleet for every season! From winterizing vehicles to summer heat safety, our eBook covers essential strategies for year-round fleet safety. Download now to reduce...

Streamline Compliance, Ensure Safety and Maximize Driver's Time

Truck weight isn’t the first thing that comes to mind when considering operational efficiency, hours-of-service regulations, and safety ratings, but it can affect all three.