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Bridgestone launches long-haul steer tire

June 4, 2021
The R213 Ecopia has been engineered to reduce operating costs by delivering higher fuel efficiency in combination with significant wear performance improvements.

Bridgestone Americas (Bridgestone) has expanded its fuel-efficient Ecopia commercial truck tire line with the Bridgestone R213 Ecopia tire, which has been engineered to reduce operating costs by delivering higher fuel efficiency in combination with significant wear performance improvements.   

According to Bridgestone, the R213 Ecopia tire delivers a strong combination of wear and fuel performance, providing more miles and a lower total cost of ownership. Featuring directional edge sipes to resist scrub and offer up to 15% longer mileage, the long-haul steer tire outperforms the previous-generation Bridgestone R284 Ecopia tire with a redesigned tread pattern paired with an innovative compound that reduces tire weight, improving rolling resistance and fuel efficiency by 6%. ​

“Today’s fleets are running their trucks longer and farther, making it critical to get maximum performance out of every tire purchase,” Kyle Chen, brand manager of truck and bus radial tires in the U.S. and Canada at Bridgestone Americas, said. “The new Bridgestone R213 Ecopia tire harnesses major innovations in both materials and design to deliver smarter, more sustainable tire performance. This translates to a better bottom line through the tire’s exceptional wear life and outstanding fuel efficiency.”

Engineering improvements and innovations include:

  • A four-rib tire design with patented NanoPro-Tech polymer to limit energy loss and enhance stiffness for optimum fuel efficiency.
  • An Intellishape sidewall design containing less bead filler volume to reduce tire weight without compromising durability.
  • Center rib sipes to evacuate water and improve traction on wet surfaces more effectively.
  • Directional stress relief sipes to absorb shoulder edge forces in the footprint for even longer wear.
  • A redesigned defense side groove to better resist irregular wear, helping improve fuel efficiency and durability over the long haul.
  • The Bridgestone R213 Ecopia tire, which is EPA SmartWay verified, will be offered in eight variations–with four sizes and two load ranges per size–at Bridgestone authorized dealers in the U.S. and Canada.

Customers looking to multiply the fuel efficiency benefits of Bridgestone Ecopia tires can utilize fuel-efficient Bandag retreads. Designed to complement Bridgestone Ecopia tire casings, Bandag FuelTech retreads extend the service life of a tire and provide a reliable and sustainable business solution that can drive down fuel costs and maximize the useful life of Ecopia tire casings.

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