vladimir razgulyaev | Dreamstime
Yokohama Tire Vladimir Razgulyaev Dreamstime

Yokohama Tire to increase tire prices

July 6, 2021
The tire manufacturer attributed the increase to the parallel surge of raw material costs as well as the ongoing rise of operational costs.

Yokohama Tire Corporation will implement a price increase on its consumer replacement tires and commercial truck tires sold in the U.S., effective August 1.

The tire manufacturer cited that the “unprecedented increase in the cost of raw materials and the ongoing rise of operational costs necessitated the price adjustments.”

Yokohama recently announced new management changes that became effective on July 1. Stan Chandgie was promoted from vice president of consumer sales to executive vice president of sales and support.

In his new role, Chandgie, who will report to Jeff Barna, president and CEO of Yokohama, will lead YTC's consumer replacement and TBS/commercial sales groups along with Yokohama's sales support functions. Prior to joining Yokohama in 2019, Chandgie held executive sales, marketing and service roles at Michelin and Exide Technologies.

“Stan’s deep connections to our customers, his commitment to excellence in all we do, lead by example style, high energy and positivity all contribute to him being well-rounded and more than capable,” Barna said. “I am excited for Stan, and equally excited for Yokohama, to see the achievements he and his team will deliver on behalf of Yokohama.”

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