Paccar promotes Kevin Baney to president as leadership changes take effect in 2026

The 31-year company veteran will take on responsibility for the OEM’s parts group as part of the move. CTO John Rich is also being bumped up to executive vice president.
Dec. 16, 2025
3 min read

Key takeaways

  • Kevin Baney is promoted to Paccar president, adding oversight of parts, DAF, and financial services.
  • Executive reshuffle includes John Rich and Laura Bloch taking on expanded operational and quality roles.
  • Paccar navigates a challenging market with job cuts and cautious optimism for 2026 sales growth.

A Paccar executive with more than three decades of experience at the manufacturer is being promoted to president effective January 1.

Kevin Baney, 55, has been with the parent company of the Peterbilt, Kenworth, and DAF brands for 31 years and has served as an executive vice president since the beginning of this year. In his new role, he will take on the title held until earlier this year by former CFO Harrie Schippers, who has retired. The promotion will have him take on oversight of Paccar’s parts division in addition to his current responsibilities over DAF, Paccar Financial Services, and the company’s investor relations functions.

Word of Baney’s promotion comes as Darrin Siver, one of three executive vice presidents at Bellevue, Washington-based Paccar, is preparing to retire after 32 years with the company. Siver’s work overseeing Peterbilt’s operations is being taken over by Chief Technology Officer John Rich, and his duties managing Paccar’s corporate quality and purchasing teams are being assumed by Laura Bloch.

Along with Baney (pictured at right) being named president of Paccar, Rich will on January 1 be promoted to executive vice president. Rich joined Paccar nearly five years ago from Ford Motor Company, where he most recently led the company’s work on autonomous-driving technologies.

A third 2026 management change at Paccar will have Bloch, who oversees Kenworth in addition to purchasing and quality, take on responsibilities for Dynacraft, the company’s subsidiary that supplies manufactured components and assemblies to all three of the company’s brands, as well as more than 1,000 Peterbilt and Kenworth dealerships. The division runs plants in Louisville, Kentucky, and McKinney, Texas.

The pending C-suite changes at Paccar come after a rough year for the company and its OEM peers, as many fleets have pulled back from buying new equipment. This fall, executives moved to cut 300 jobs at a Quebec plant that had seen two other rounds of layoffs in the previous 10 months. CEO Preston Feight has voiced mild optimism about growing policy and regulatory certainty leading to a 2026 lift in sales, but Eva Scherer, CFO of Freightliner parent Daimler Truck North America, said last month that a sales increase is more likely to be a second-half story.

Shares of Paccar (Ticker: PCAR) were up more than 1% to nearly $113 in late-morning trading on December 15. Over the past six months, they have gained more than 20%, growing the company’s market capitalization to more than $59 billion.

About the Author

Geert De Lombaerde

Senior Editor

A native of Belgium, Geert De Lombaerde has more than two decades of experience in business journalism. Since 2021, he has written about markets and economic trends for Endeavor Business Media publications FleetOwner, Healthcare Innovation, IndustryWeek, Oil & Gas Journal, and T&D World. 

With a degree in journalism from the University of Missouri, he began his reporting career at the Business Courier in Cincinnati. He later was managing editor and editor of the Nashville Business Journal. Most recently, he oversaw the online and print products of the Nashville Post and reported primarily on Middle Tennessee’s finance sector and many of its publicly traded companies.

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