Truck-Lite has redesigned its packaging for its polybags, retail boxes and clamshell packaging. The new designs will be completely rolled out by the end of the first quarter, the company said.
“Consumer packaging is a hugely influential aspect of a customer’s purchasing decision, especially in a premium product like Truck-Lite. We’re confident that this change strengthens our in-store presence,” said Beth English, vice president of marketing.
Truck-Lite said it has increased its options in retail boxes to allow for a greater lighting presence in the retail setting. The boxes will have a new, full color design with see-through windows to view the actual product, and will feature a full list of attributes, specifications, and benefits translated into multiple languages to maximize customer interaction.
In addition to aesthetic improvements, the sizes of the polybags and the material used have been upgraded, allowing for a better fit with the product and a more engaging presence in the retail space.
The clamshell packaging now features a multi-lingual design with color-coded category branding to better educate the customer at the point of purchase. Truck-Lite has also updated its bin boxes, chipboard boxes, and brown shipping boxes.
“We’re very excited for our customers to see the new packaging. It is expected to boost our customer's retail sales with a better in-store presence and is part of our strategy to provide the best possible customer experience,” said English. “These upgrades will improve both the aesthetics and functionality of Truck-Lite’s existing packaging, and will ensure that the industry's best lighting solutions come in the industry's best packages.”
