Shell Rotella brings 2026 SuperRigs truck beauty contest to Bristol Motor Speedway
Key takeaways
- Shell Rotella SuperRigs 2026 returns June 25-27 at Bristol Motor Speedway for owner-operators across North America.
- Prizes totaling more than $25,000 will be awarded, and judging will be based on appearance, design, detail, and workmanship.
- Twelve working trucks will be selected for the 2027 SuperRigs calendar, with free entry and public attendance at the event.
Shell Rotella is bringing the 2026 SuperRigs truck beauty contest to Bristol Motor Speedway in Bristol, Tennessee, from June 25-27. The company, which produces lubricants and related products for commercial vehicles, will host owner-operators from across the U.S. and Canada competing for more than $25,000 in cash and prizes.
The competition will feature working trucks only, with judges evaluating entries on exterior appearance, design, finish quality, originality, detail, and workmanship. In addition to cash awards, 12 trucks will be selected to appear in the 2027 Shell Rotella SuperRigs calendar. Entry is free, and the event is open to the public at no cost.
Drivers, families, and fans will have access to on-site activities, including a truck light show, DJ entertainment, fireworks, and family-focused events such as bracelet making, coloring sheets, RC cars, sidewalk chalk, bubbles, cornhole, Plinko, and food trucks.
Voting for the Virtual People’s Choice Award opens at 8:00 a.m. CT on June 1 and runs through 5:00 p.m. CT on June 26. For every vote received, $10 will be donated to the St. Christopher Truckers Relief Fund, which supports truck drivers in need.
“Shell Rotella SuperRigs has always been about more than impressive, hard-working trucks. It is about honoring the people behind the wheel and the pride they put into every mile,” Julie Wright, Shell Rotella brand manager, stated. “We are thrilled to bring the 44th annual competition to Bristol Motor Speedway, a venue known for passion, performance, and unforgettable moments, while celebrating the drivers who help keep our world moving.”
