XPO Logistics, a provider of freight transportation services and ranked No. 9 on the FleetOwner 500: Top For-Hire Fleets of 2022 list, created a new company identity in connection with the planned spinoff of its tech-enabled brokerage platform.
The spinoff is named RXO to reflect the company’s commitment to provide reliability multiplied by outperformance, according to an XPO release. RXO will go to market with the tagline “Massive capacity. Cutting-edge technology,” according to the release.
Brad Jacobs, chairman and CEO of XPO Logistics, said, “Our spinoff now has a name—RXO—bringing it one step closer to becoming a stand-alone industry leader. Our best-in-class truck brokerage business will be the keystone of RXO’s asset-light platform, poised to continue to take share of a growing market.”
See also: XPO partners with Google Cloud to build faster supply chains
Drew Wilkerson, XPO’s president, North American transportation, who will become CEO of RXO, said, “The new brand embodies our competitive positioning of reliable outperformance, propelled by multiple tailwinds. RXO will launch with a widely-adopted digital platform that gives shippers and carriers the automation they demand. I’m excited to lead our team to even greater achievements as a tech-enabled pure-play.”
See also: XPO names brokerage president for planned spinoff
XPO unveiled the new company’s identity on a landing page, RXO.com, where visitors can register to receive news about the spinoff’s upcoming milestones and leadership appointments.
Usage of the RXO name, logo, and other brand components will become effective upon the spinoff of RXO, Inc., which XPO expects to complete in the fourth quarter of 2022.
