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Rand McNally expands asset tracking

Aug. 4, 2022
The company's Rand Platform will offer asset tracking with alerts every two minutes to inform fleets of key information such as location, temperature, and humidity. The lineup includes solar- and battery-powered versions and a wired version.

Rand McNally has launched an expanded asset tracker lineup the company’s Rand Platform, according to a company press release.

Along with a solar-powered tracker and a battery-driven version, the company is now offering a wired option for customers who require constant location tracking with alerts every two minutes.

“We have customers who transport very high-value cargo and need to know where it is at all times,” explained Adam Ricketts, vice president of product at Rand McNally. “We were able to develop this wired solution and get it running on the Rand Platform, which enables even more access to key information such as external temperature and humidity readings.”

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The wired tracker, the TrueTrack W110, sends pings every two minutes as a standard offering. The industries’ average ping rates on wireless trackers can range anywhere from once every 30 minutes to once per day, depending upon need and situation.

Voyager Express, a Detroit-based trucking firm with close ties to the automotive industry, has been using the Rand McNally’s wired trackers. The company uses drop-and-hook trailers that transport high-value automotive parts, so it’s critical to know where the trailers are at all times.

We’re 100% installed and it’s pretty sweet—it lets me know where all my assets are and whether they are tracking to plan,” said Tim Reilly, vice president at Voyager Express.

Using the Rand Platform, Reilly is able to see not only where his trailers are at any time, but also whether they are on schedule for their deliveries.

The asset trackers are doing work in the background—letting me know if a trailer isn’t going to get to its destination because of traffic,” he explained. “If everything is running on time, the asset on the screen shows green. If there’s a change, it goes to yellow. So, now I just need to focus on the assets that are red.”

All Rand McNally trackers are in stock and available for shipment.

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The Rand Platform

In June, Rand McNally announced that its Rand Video Telematics (RVT) solution was available on the company’s new platform. An API-first solution, the Rand Platform features technology that reduces risks, accelerates development, allowing for flexibility and quick innovation.

Fleets that use both asset tracking and the RVT package, which includes road-facing and cab-facing cameras, can view drivers, assets, and vehicles on the same screen, via a single sign on.

With the added features that the Rand Platform offers, customers have access to:

  • The platform’s customizable drag-and-drop workflow tool
  • Enhanced reporting and dashboard views of fleet tracking features such as details from vehicle “breadcrumb” trails, geofences, and more.
    • The ability to create a freeform geofence unconstrained by “polygon” shapes.

      More current products, as well as new Rand McNally solutions, will be integrated into the platform in coming months, simplifying vehicle, asset, and driver management for fleets.

      Launch of the Rand Platform and the TrueTrack W110 wired asset trackers were enabled by TELEO Capital, which acquired Rand McNally in Q4 2020 with a pledge to significantly increase its investment in best-in-class solutions for the transportation and logistics market.

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