Driver trainer forms marketing alliance

Vancouver, WA-based Instructional Technologies Inc. and P.A.Y. BACK Systems of Norcross, GA, have entered into an agreement to pool resources in their marketing within the trucking industry. Instructional Technologies makes and markets TREAD-1, a computer-based, interactive truck driver training and risk management program. P.A.Y. BACK offers incentive programs designed to improve employee motivation

Tim Parry

Feb. 21, 2003

Vancouver, WA-based Instructional Technologies Inc. and P.A.Y. BACK Systems of Norcross, GA, have entered into an agreement to pool resources in their marketing within the trucking industry.

Instructional Technologies makes and markets TREAD-1, a computer-based, interactive truck driver training and risk management program.

P.A.Y. BACK offers incentive programs designed to improve employee motivation through the use of customized performance tracking, awards, and recognition.