Driver trainer forms marketing alliance

    Feb. 21, 2003
    Vancouver, WA-based Instructional Technologies Inc. and P.A.Y. BACK Systems of Norcross, GA, have entered into an agreement to pool resources in their marketing within the trucking industry. Instructional Technologies makes and markets TREAD-1, a computer-based, interactive truck driver training and risk management program. P.A.Y. BACK offers incentive programs designed to improve employee motivation
    Vancouver, WA-based Instructional Technologies Inc. and P.A.Y. BACK Systems of Norcross, GA, have entered into an agreement to pool resources in their marketing within the trucking industry.

    Instructional Technologies makes and markets TREAD-1, a computer-based, interactive truck driver training and risk management program.

    P.A.Y. BACK offers incentive programs designed to improve employee motivation through the use of customized performance tracking, awards, and recognition.

    About the Author

    Tim Parry

    Tim Parry is a former FleetOwner editor. 

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