J.B. Hunt CEO: We’re being careful pushing price

Shelley Simpson and her team see signs that the market is tightening but say most customers think the shift is temporary or seasonal. Capex at the No. 4 carrier on the FleetOwner 500 could rise by $225 million this year.
Jan. 19, 2026
4 min read

Key takeaways

  • J.B. Hunt remains cautious on pricing despite tighter freight capacity and market signals.
  • Intermodal and dedicated services drive efficiency gains and stronger operating margins.
  • Capital spending will increase modestly in 2026 to support fleet, technology, and network growth.

The leaders of J.B. Hunt Transport Services said January 15 they’re cautious about calling a big turn in the trucking market, despite the capacity tightening of recent months. President and CEO Shelley Simpson told analysts her team is “going to be prudent with what the market will give us” when it comes to pricing during the 2026 bid season.

Speaking after Arkansas-based J.B. Hunt reported its fourth-quarter results, executives said several parts of the freight market grew notably tighter late last year, primarily due to stricter regulatory enforcement. But Simpson also said the No. 4 company on the FleetOwner 500 list of largest for-hire carriers isn’t going to hold its breath for a pronounced change in the operating environment.

“It’s too early for us to call any of that. We’ve seen a lot of false starts,” Simpson said on a conference call. “We just know that there’s not a lot of elasticity.”

Still, the dip in capacity isn’t yet translating into full-on bullishness on price—or any sort of broader market call. A freight recession that has lasted longer than just about every market player predicted will do that.

“You’ll remember two years ago, we came out of peak season feeling confident. We did push price, came out of the gate really strong. And I feel like we were […] the only horse in the front,” Simpson said. “And so we had to change the second half of our bid season because the market didn’t react. […] We’re going to be prudent with what the market will give us.”

On the call, Simpson repeatedly used the word “fragile” to describe the supply side of the trucking market today. In some areas, she noted, small changes are causing bigger ripples than they would have before. In some cases, shippers are reacting to that tightness by consolidating their freight with larger carriers. EVP of Sales and Marketing Spencer Frazier said J.B. Hunt has been taking share thanks to that dynamic and more broadly, but also added that a lot of shippers are still taking an “I’ll believe it when I see it” approach to talk of a freight market upturn that will come with notably higher prices.

“Most customers view the recent market tightening as temporary or seasonal rather than a structural shift,” Frazier said. “After several years of mixed signals and forecasting challenges, customers will only acknowledge a structural change after they feel a tighter market for a longer period of time, likely driven by some degree of both reduced capacity and stronger demand.”

Q4 results show profit gains and capex plans for trucks and equipment

In the three months that ended December 31, J.B. Hunt posted a net profit of $181 million, an increase of 16% from late 2024. Operating revenues excluding fuel surcharges ticked down to $2.72 billion from $2.78 billion, but the company’s cost-cutting push—annualized savings are now above $100 million—and lower depreciation and amortization expenses drove operating margins to 8.0% from 6.6% in the last three months of 2024.

Intermodal volumes fell 2% year over year as a drop in transcontinental volume offset 5% growth in the company’s eastern network. Operating income from intermodal, which accounts for more than half of total revenues, jumped 16% thanks to fewer empty containers, lower storage costs, and more efficient drayage operations. Dedicated services, the company’s second-biggest service line, grew sales 1% from late 2024 to $843 million and also grew operating profits much faster, thanks in part to a 2% increase in revenue per truck per week.

CFO Brad Delco told analysts and investors that J.B. Hunt intends to increase capital spending this year to $600 million to $800 million. The bottom of that range is only $25 million higher than what the company spent in 2025—which was a significant drop from 2024’s $675 million. Also worth noting for perspective: Hitting $800 million on equipment, real estate, and technology this year will still mean J.B. Hunt spent half of its 2023 capex budget.

Shares of J.B. Hunt (Ticker: JBHT) were down about 1.5% to $203 and change in early trading the morning after Simpson and her team reported earnings. Over the past six months, they have rallied by more than 30%, boosting the company’s market capitalization to nearly $20 billion.

About the Author

Geert De Lombaerde

Senior Editor

A native of Belgium, Geert De Lombaerde has more than two decades of experience in business journalism. Since 2021, he has written about markets and economic trends for Endeavor Business Media publications FleetOwner, Healthcare Innovation, IndustryWeek, Oil & Gas Journal, and T&D World. 

With a degree in journalism from the University of Missouri, he began his reporting career at the Business Courier in Cincinnati. He later was managing editor and editor of the Nashville Business Journal. Most recently, he oversaw the online and print products of the Nashville Post and reported primarily on Middle Tennessee’s finance sector and many of its publicly traded companies.

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