Hendrickson launches new corporate communications plan
Celebrating its 100th year in business, Hendrickson is launching a new corporate communications plan titled “Solutions Through Innovation.
Hendrickson Motor Truck Co. was founded in 1913 by Magnus Hendrickson. Today, the company is a leading supplier of medium- and heavy-duty suspension systems and components.
“Hendrickson realizes in today’s competitive industry we cannot rest on our past 100 years of success. We must continue to develop innovative products that provide value to the end user and ensure our future. To that point, we are excited about our 2014 corporate communications campaign titled “Solutions Through Innovation,” said Mark Slingluff, director of marketing and communications at Hendrickson.
“In conjunction with our new corporate theme, we will implement product messaging and images designed to show the versatility and benefits of Hendrickson’s expansive product portfolio. Additional product messaging include: Making Payload Payoff , Turning Down Time into Drive Time, Turning Complexity into Simplicity and Making Down Time Up Time to name a few,” added Slingluff.
