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When it comes to hiring, image matters

Nov. 9, 2020
To attract great people, companies need to have a culture that is welcoming, inclusive and diverse and one that offers the opportunity for professional development and career advancement.

Whether you know it or not, your company has a reputation among your employees. And that is true whether you have taken time to establish your “brand” or not, according to a Hireology blog by Chelsea Verstegen.

Your brand is also about how others outside your company view you, but that can impact whether someone chooses to come to work for you. In this day of easy access to reviews, it is not a stretch to think potential employees are going online to read reviews of your company. Not only will they see customer reviews, but they also may see posts from former employees.

Ask yourself this, what will former employees say about you and your company’s culture? If you want to attract great people, you need to have a culture that is welcoming, inclusive and diverse — and one that offers the opportunity for professional development and career advancement.

One benefit of having a strong reputation as a great place to work is that you will have a long line of people wanting to join your ranks. This is true in part because current employees will not hesitate to recommend you to family and friends who are seeking employment. Having a large candidate pool can shorten the hiring process, according to the blog, because you won't spend as much time looking for qualified candidates; you will already have a database full of them.

Two other things happen when you are viewed as a good place to work: Employee morale and employee retention rates both go up. We already know that employees who like their jobs are more productive. Retaining employees not only reduces hiring and training costs but allows you to benefit from the knowledge employees have gained over the years they have worked for you.

Satisfied employees become brand ambassadors who will focus on providing excellent customer service which leads to increased customer satisfaction.

If you are not sure how your company’s employees view your business, now might be a good time to find out. Armed with that information, you can work on polishing your brand so that you become an employer of choice. 

About the Author

Jane Clark | Senior VP of Operations

Jane Clark is Senior Vice President, Operations for NationaLease. Prior to joining NationaLease, Jane served as Area Vice President for Randstad, one of the nation’s largest recruitment agencies, and before that, she served in management posts with QPS Companies, Pro Staff, and Manpower, Inc.

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