job vs career

Words matter when it comes to employment opportunities

Oct. 1, 2018
Employee expectations differ when they are being offered a job or a career.

How do you view employment opportunities at your fleet? When you are looking to hire, do you think of filling a job or hiring someone for a career?

You might think the choice of words is unimportant, but the reality is that words matter. Don’t believe me? Do a little test. Ask yourself and your employees or even your friends what they think of when they hear the word “job” and then what they think of when they hear the word “career.” I am 100% certain you will get completely different answers.

To me the word “job” signifies 9 to 5, coming in and doing what you are told, but no more. It means something you do for now, but only until something better comes along. It does not call to mind longevity or commitment.

On the other hand, the word “career” signifies something a person will do for many years. It implies connectedness and, dare I say, loyalty.

Employee expectations differ when they are being offered a job or a career. The expectations you have as an employer are much higher when you offer someone a career opportunity, but the return to your business is much greater. Employees who come to you for a career expect that you will provide a pathway for them to progress within your company. They will be looking for training and education opportunities that will allow them to enhance existing skills and acquire new ones. In short, they expect you to make an investment in them.

In exchange for that, they are going to be engaged and plugged in to the bigger mission and goals of your business. They are going to see beyond the tasks they are assigned and understand that what they do contributes to the overall success of your business. This usually means they will go the extra mile, take time to double check their work, or help a fellow employee who may be stymied by a problem.

So in your recruiting efforts, it will serve you well to spend some time thinking about whether you want to offer someone a “job” or a “career.” If you opt for the latter, you need to take the appropriate steps to ensure that you really do offer career opportunities, even if that may entail some work on your part. I guarantee you the payback will be worth it.

About the Author

Jane Clark | Senior VP of Operations

Jane Clark is Senior Vice President, Operations for NationaLease. Prior to joining NationaLease, Jane served as Area Vice President for Randstad, one of the nation’s largest recruitment agencies, and before that, she served in management posts with QPS Companies, Pro Staff, and Manpower, Inc.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Leveraging telematics to get the most from insurance

Fleet owners are quickly adopting telematics as part of their risk mitigation strategy. Here’s why.

Reliable EV Charging Solution for Last-Mile Delivery Fleets

Selecting the right EV charging infrastructure and the right partner to best solve your needs are critical. Learn which solution PepsiCo is choosing to power their fleet and help...

Overcoming Common Roadblocks Associated with Fleet Electrification at Scale

Fleets in the United States, are increasingly transitioning from internal combustion engine vehicles to electric vehicles. While this shift presents challenges, there are strategies...

Report: The 2024 State of Heavy-Duty Repair

From capitalizing on the latest revenue trends to implementing strategic financial planning—this report serves as a roadmap for navigating the challenges and opportunities of ...