Photo: Navistar
International Lt Bendix Fusion Enhanced
International Lt Bendix Fusion Enhanced
International Lt Bendix Fusion Enhanced
International Lt Bendix Fusion Enhanced
International Lt Bendix Fusion Enhanced

When it comes to safety, make the investment

March 22, 2022
Investment in advanced driver assistance systems and other safety technologies has become a major focus for commercial carriers today.

The safety of truckers, other drivers, and pedestrians is a major focus for trucking companies for obvious reasons. Fortunately, the trucking industry is continually working to make its vehicles safer by producing a range of options in which fleets can invest.

The latest crop of safety-related products falls under the category of advanced driver-assistance systems (ADAS). These products include forward collision warning, active lane keeping, lane departure warning systems, blind spot warning, adaptive cruise control, automatic emergency braking, and more.

However, these systems are designed to assist, not replace, drivers, who play a vital role in vehicle safety and benefit from safe driving training. These systems help reduce the number and severity of accidents.

Fleet managers should invest in ADAS technologies to make their fleets safer. Avoiding even one accident—especially given today’s litigious environment—can be worth the cost of the technology on its own.

See also: ADAS adoption is worth exploring for safety's sake

How effective are these systems? A 2021 Bosch Research study said that injuries in truck crashes were potentially reduced by nearly a quarter (23%) if the truck triggered the accident.

There are other advantages of ADAS. These systems are camera-based, so video footage taken during a triggering event can be used to exonerate an innocent trucker. In the event the accident is the driver’s fault, the fleet can settle the claim quickly and avoid a lawsuit.

Other benefits include cost savings. For one, some insurance companies may base premiums on whether the truck is equipped with ADAS. In addition, these units may yield increased value in the secondary market due to their growing popularity as fleets focus on safety.

A final benefit is around driver recruiting and retention. Drivers value safety and often see technologies aiding these efforts as an indication that a fleet values and respects its drivers as well as the many others sharing the roads and highways. A company demonstrating care in this manner can hold an advantage in the highly competitive battle for qualified drivers.

Investment in ADAS and other safety technologies is a must to keep your drivers and others on the road as safe as possible and enjoy the added benefits.

Patrick Gaskins, SVP of Corcentric Fleet Solutions, oversees both sales and operations for the company's fleet offerings. Gaskins joined the company in 2010, bringing more than 30 years of experience as a financial services professional in the transportation industry. He leads a team that works with a supply base of more than 160 manufacturers to help the country’s largest fleets manage all aspects of their fleet operations and fleet-related spend.

About the Author

Patrick Gaskins | Senior vice president, Fleet Solutions

Patrick Gaskins is a financial services professional serving the transportation industry for over 30 years. Gaskins earned his BBA in Finance from the University of Miami, FL in 1989, and received his CTP certification from the National Private Truck Council in 2002. He has held positions with GE Capital, TCF Equipment Finance, and various small independent lessors. 

He began his career with Corcentric in 2010 as Vice President of Financial Services, was promoted to Senior Vice President of Sales and Operations, and is now taking the role of Senior Vice President, Fleet Solutions.  In his new role he will lead Corcentric’s Captial Equipment Solutions, Fleet Procurement, Supply Management, and Remarketing teams. Gaskins will bring to the Fleet practice his expertise in developing data driven solutions to complex transportation transactions, driving efficiencies, and reducing expenses for Corcentric’s customers.

The Fleet Solutions practice leverages technology and the purchasing power of over 1,700 member fleets operating approximately 800,000 assets to provide its members with access to cost effective national account purchasing programs, fleet financing, asset management, and remarketing services.

Sponsored Recommendations

The Secrets to Keeping Drivers Safe and Happy

Various industry reports have suggested that safety is a growing concern for drivers in the transportation industry. Addressing these challenges begins with purpose-built uniforms...

What Does Your Fleet Safety Roadmap Look Like?

Explore where your fleet stands on the safety culture roadmap on March 25th. Discover how to integrate safety technologies effectively, secure driver buy-in, and leverage valuable...

Fleet Electrification: Selecting the Right Charging Infrastructure for Today, That’s Scalable for Tomorrow

Join us to gain real-world insights on how to select the right charging solution to meet your needs for today and tomorrow - from understanding the fundamentals, assessment, installatio...

Making Zero Emissions Trucks Work for Your Fleet’s Workflow in 2024

No one expects fleet owners to transition to an all-electric fleet overnight. Learn to transition to electric trucks: cut carbon, costs, and boost efficiency. Get your strategy...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!